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How Graphic Designers Promote & Brand Themselves

A few years back now I ran a popular series of posts: How Graphic Designers Promote & Brand Themselves, which proved really popular reaching up to 15 individual posts, covering over 200 individual designers.

You can view the much older series of posts here: Part 1, Part 2, Part 3Part 4Part 5Part 6, Part 7Part 8Part 9Part 10Part 11, Part 12Part 13Part 14 and Part 15.

Update: Here's the very latest as of 15th November 2015: How Graphic Designers Promote & Brand ThemselvesLogo Design Series 16

It was touted as: "This ongoing series showcases a collection of logos and brand marks, self submitted by a bunch of freelance designers, and creative folk, in many creative areas."

[bctt tweet="Show, and promote, your individual company logo, along with a bio and explanation on the logo design."]

This series presented a nice opportunity for any: logo designer, web designer, graphic designer, or any other kind of creative (writer, photographer, UI & UX, animator, illustrator etc), to show and promote their individual freelance/company logo, along with an explanation on the actual logo design, as well as a summary of their particular design skills etc.

Some of the past disciplines have included: logo design, icon design, graphic design, web design & development, UI & UX Designer, photography, illustration, marketing and advertising, and even fresh new talent in the form of design students and apprentices. :)


Be Part of the New Series

If you want to be part of this logo design series, then here are the details that you'll need:

  1. The image must be 1200px wide and 798px deep. (look at previous posts to get an idea on layout.)
  2. Provide your name, Twitter ID and Company name/website URL in this format: Graham Smith — @TheLogoSmith — as this will fall directly under the image as a title and caption.
  3. Provide a description of who you are, what you do and anything else you think might be interesting. Again, look at past posts to get an idea of what was written previously.
  4. Send all the above information to [email protected] and I'll let you know when the post goes live.

It'd also be handy if you could just let me know that you intend to take part, so maybe send me quick email, leave a comment below, and/or send me a Tweet:

The logo submissions are displayed in alphabetical order, so no favoritism on my part.

What this collection is not

This is not a competition, it's not a best of, it's not a who has the best logo, it's not a collection of logos that I have chosen. These are all logos supplied by those graphic designers that want to be part of this logo design series.

ALL submitted logos WILL be featured, and a huge thank you to everyone who is thinking of being part of it!


Rudecolor 2015 Color Trends Mood Boards for Designers

Rudecolor 2015 Color Trends Mood Boards for Designers

The Rudecolor 2015 Color Trends Mood Boards, is a wonderful color resource that I've really enjoyed looking through.

Something about the simplicity of the 3 main referenced colours on each page, along with the 3 photographs, provides a useful visual reference to how each hue might/could be used.

>> Just fill in the details here and download the PDF.

Rudecolor 2015 Color Trends Mood Boards for Designers

Seeing the colours in various contexts, although not a new idea by any means, is particularly useful, and just far more engaging than a clinical swatch book.

Each page is based on a color theme, such as: Aegean Blue, along with 3 keywords that best sum up the overall mood of the combined colours, such as: Mediterranean, Soothing, Coastal, etc.

Rudecolour: "2015 COLOR TRENDS & MOOD BOARDS FOR DESIGN PROJECTS is your free copy from RudeColor for instant color & design inspiration this coming year. At, we are passionate about helping designers with information and resources to arrive at the right color schemes using tools such as mood boards and color trend forecasts.

In 2015, we see a return to raw, primitive tones of scorched earth and baked bisque. This is the result of large segments of consumers adopting a conscious and grounded lifestyle. At the same time, an increase in travel has brought an influx of Aegean and ethnic influences showcased in cool blues and colonial reds. Ecology plays a significant role in modern lifestyles and is represented by fresh greens and weathered browns. Nostalgia and the memory of simpler times is still prevalent with vintage pastels and retro hues.

To showcase each color trend, we have presented them in a mood board format. Each mood board showcases reference images, keywords and color schemes with hex values – as a quick and ready reference for any design project. In our experience, mood boards are a great tool for creative collaboration and can be shared with colleagues and clients to indicate a design direction."

Rudecolor 2015 Color Trends Mood Boards for Designers 1

Rudecolour have made this 28 page PDF, freely available as a downloadable PDF. Don't let the fact you need to add it to a 'basket' and go to 'checkout' fool you, it's free as the air you breathe.

>> Just fill in the details here and download the PDF.

The following images show a few pages from the PDF:

Rudecolor 2015 Color Trends Mood Boards for Designers Rudecolor 2015 Color Trends Mood Boards for Designers Rudecolor 2015 Color Trends Mood Boards for Designers Rudecolor 2015 Color Trends Mood Boards for Designers Rudecolor 2015 Color Trends Mood Boards for Designers

Rudecolor 2015 Color Trends Mood Boards for Designers

Fourteen Logo Design by WeAreMash

Fourteen logo design, by WeAreMash

It's quite something when I am so tempted to say that the Fourteen logo design, by WeAreMash, is one of the sweetest logo designs I have seen, certainly this year.

It's just so so fantastically clever.

One one hand, and I remember exactly what I thought when I first saw it was a sense of slight, I was thinking "what is that symbol at the beginning?", then it just hit me milliseconds, or so later. From that moment on: this (on the surface) simple, but so brilliantly executed F & 14, now feels like a natural letter and number combo. Nothing feels forced, pushed, shoehorned or squeezed.

The key, I think, is the lowering of the top of the F, so it sits underneath the O, and the rest of the letters allowing that floating dash to occupy one full depth upwards. So rather than floating way above everything else, the dash is sort of acting like a regular capital letter F, where the rest of the letters are in fact small caps. That's an important detail that makes it work.

I would be so interested to see if they hit this off straight away, or if it took many attempts to get the exact right balance of F and that floating bar to form the 14? I would imagine it was the latter, a number of attempts to get it perfect.

Thing is, you can come up with a super idea just like that, but then the execution of it takes weeks and weeks. The Fourteen logo design, or logotype/wordmark, just feels so natural and right, yet at the same time certainly draws you in, and gets your brain tingling on first sight. Several days in after first seeing it on BrandNew, I still absolutely love it to bits.

One of those, wish I had had the chance to come up with that one!

Fourteen Web Design by WeAreMash Fourteen Identity Design by WeAreMash

Fourteen Logo Design by WeAreMash

Glober font by Font Fabric


Glober font by Font Fabric

Glober font by Font Fabric

Glober font by Font Fabric

Some of the offers on Myfonts are simply ludicrous. When you consider HOW much effort, skill, passion goes into the research and development of just one font, let alone a complete typeface family, it does make me wonder how on earth they can sell the complete Glober Sans-Serif Type System: 18 weights, for (currently) £11.60 which is 90% off their recommended pricing.

This is a great type family to get your hands on: a beautiful selection of fonts—I'm particularly drawn to the thin/light and heavier weights—for such a stupid amount of money.

Font Fabric: "The Glober font family includes 18 weights – nine uprights with nine italics. It is characterized by excellent legibility in both – web & print design areas, well-finished geometric designs, optimized kerning, excellent web-font performance and legibility etc.

Inspired by the classic grotesque typefaces – Glober has his own unique style in expressed perfect softened geometric forms.

The font family is most suitable for headlines of all sizes, as well as for text blocks that come in both maximum and minimum variations. Glober font styles are applicable for any type of graphic design in web, print, motion graphics etc and perfect for t-shirts and other items like posters, logos."

Glober font by Font Fabric

Type Hero for Logo Designers

Type Hero is where I pick out certain fonts and typefaces that I find particularly cool, useful, charming, endearing, value for money etc. For the most part the font choices will be geared towards styles that I feel would work well in a logo and brand identity design scenario.

MyFonts has become a steady source of font inspiration, so many will be sourced from there, but I will also highlight fonts direct from font foundries when possible.

Worth noting, I think, that all Type Hero suggestions are based on fonts I have myself purchased. I am indeed: talking the walk, and walking the talk.

Porsche 356 Color Chart

Porsche 356 Color Chart 2  Porsche 356 Color Chart 2

This Porsche 356 Color Chart is rather seductive. Little bit of auto creative inspiration for this New Years Day. Really liking the circular 'infographic' style graphic on the front page, quite rad.

Found via

public gothic font

Here's some tasty visual inspiration for a Sunday afternoon for you. In terms of nailing the marking and promotion of their vintage style font, Antrepo sort of hit it smack bang middle of the head.

Awesome graphic design work, not to mention superb vintage style typography to really drive home the visual message of their font: Public Gothic.

Those vintage style cans are so perfect: the colours, the layout, the distress, everything about the graphic design is spot-on. If you don't have your own copy of the Public Gothic Typeface family, then seriously think about getting it at the following link:

It's certainly a worthwhile addition to your vintage typeface collection. Here are some of the details:

Public Gothic
Font Family (5 fonts)

It is little industrial, little vintage, little condensed, little bold.
Public Gothic is our new retro typeface! PB family members are PG Square, PG Vintage, PG Circular, PG Federal, PG Little and Italic variation of PG Square, PG Circular, PG Little. It's compatible with any OS system.

public gothic font

pbce02 pbce03


public gothic font

T04 T02-1

public gothic font

public gothic font

public gothic font

public gothic font

public gothic font