I don't usually go out looking for props and likes so this is a bit of a first. My main motivation is just to see if people like the sort of things that I write, and resources that I provide via the imjustcreative blog.
This isn't so much about me as a person but more about what I do on this website and the blog. You might have found some of my logo templates useful or laughed/groaned at a few of my posters, and maybe you just like some of the work I have done in my logo portfolio.
We all need some form of validation at times and this is me reaching out to you.
I realise that one may open themselves to the negative when seeking anything positive so I'll take it all on the chin.
Like and +1
If anything that I have written or provided has been useful for you then I would surely appreciate it if you could send a Facebook Like and/or Google +1 my way.
For a Like there is a convenient button below which is for the imjustcreative website as a whole.
For a Google +1 I would greatly appreciate it if you could +1 my actual home page as this is where they are mostly needed. The button can be found at the bottom of the left sidebar.
If on the other hand you object to anything that I do or have some thoughts about what you would like to see more of on the imjustcreative blog then please feel free to leave constructive comments below.
Image credit goes to http://leonardsavage.com
A few weeks ago there was in interesting post doing the rounds on minimal style business cards. The motivation was to create mostly blank cards with maybe a logo or one specific useful bit of printed information; leaving the giver to jot a custom note or allowing the recipient to do it themselves.
I found this to be a really interesting take on business cards as it allowed for a more personal and unique touch to what can be a rather steril and generic action, and so I decided to create some myself.
They are not business cards in the general sense, I would say they are more of a business note card.
What And How
The first thing was to decided on the level of information to be printed, so I opted for a double sided option: full logo on top front left and then my tag line on the bottom left reverse leaving ample blank space for notes and scribbles.
I then looked at how one could get this information onto the card and considered regular litho or digital printing, creating an even more minimal look by just having a Spot-UV of the logo, and the last option was a deboss or letterpress. As this was more a trial run I opted for the quick and easy option of printing just black, and saving the more costly versions if the trial was successful.
Where And What
Moo.com was the obvious choice for hassle free and cost effective printing so the only other decision was the card type to use. I usually use their coated stock which is really nice and relatively firm at 350gsm, but the coated card can be tricky to write on with Biro or pencil.
To allow easy scribbling with any kind of pen or pencil opting for the uncoated and 100% recycled card option makes perfect sense. The uncoated cards actually has a heavier tactile feel to it than the coated card in my opinion.
The cards took just over a week to arrive and I am really pleased with the overall look and feel of these minimal style logo cards. When you add them to the Moo card holder, which fans out, you get a nice spacious view of the cards and logo.
As there are three levels to the card holder I reversed the card on the bottom level so that the tag line is also viewable on presentation, as you can see below.
Worth A Shot
If you are bored with full contact business cards then it is well worth considering this option as a supplement or replacement. Being a logo designer the concept works nicely as they really are just my logo cards, and the message could not be clearer.
Cost £28: 50 double sided cards on uncoated 100% recycled stock plus white Moo card holder including P&P and VAT.
The only proviso here is that you always carry a pen or pencil but as I rarely go anywhere without my notebook and writing stuff this is not a concern.
Featured on Moo
Proud to have these cards featured in a blog post on the Moo.com blog.
Today I discovered that majestic virtue was an actual anagram of ImJustCreative. So granted, not earth shattering news, and unlikely to change my life in any noticeable way, but made my day none-the-less.
Update : Then after I posted this, Gary Holmes presented me with smart cutie jive.
This came about after I posted 12 Antigrams by Pentagram over on the other channel, Mark Fusco tweeted me to say…
A recurring question I get asked is about how to name a company or business. Specifically, if you are a freelancer or self-employed soloist, should you use you own personal name or come up with another name.
To use your personal name or not
For solo freelancers I don't think there is a right or wrong solution. So what I will do is give the reasons why I went the route I did, then maybe this will offer up some thoughts for you.
I will say straight from the bat that I would have loved to have been able to use my own name had it not been so common. There is already a Graham Smith designer and photographer. I liked the idea of identifying what I do by my name, much like David Airey has successfully done. David fortunately has a unique surname to build on, Smith is most certainly not.
Know your intentions
I don't intend to take on staff, I don't intend to grow in physical size. My intentions are to stay solo, the most I might do is to hire or build a separate studio instead of working from home.
Knowing I will be forever solo, it made more sense to somehow reflect that independent nature in my company name. Using your own name is the ultimate clarification of this, but there are times when you see a business that has used someone's name, usually a founder, but they are clearly bigger than one person.
Common occurrences of this are local tradesmen that start of solo, flying under their name. Then they grow, take on staff, take on commercial businesses. Yet the van you see floating around still says Frank Smiths Electrical even though they employ 30 staff.
That's where knowing and understanding your intentions and future plans are important.
Graham Smith I am but am not
Given my birth name was out, the remaining option was to find a name that could be perceived as one person, rather than being to open to interpretation. This is a personal view, I didn't want potential clients to possibly view me as a larger entity.
Being viewed as one person was important to me, important to perception and the type of clientelle I wanted to attract.
Some of the reasons are thus :
- When you think of consultants, photographers and artists etc, you know what you are likely to get. Not just work wise but also in terms of interaction and communications.
- Flying solo means you are responsible for everything from marketing, advertising, liaising, accounts, sales, the work, cleaning the office and making the coffee. It was important for me to have potential clients have that mental association.
- It's down to me that a client may see an add for ImJustCreative in DesignWeek, because of me they see me featured in a blog, its me on Twitter, Facebook and everywhere else. It's not someone else, someone else isn't the mastermind behind my own branding or making of fine coffee, it's all me.
- If you see one of my logo designs, you ultimately know it's done by me, and not a mate of mine. This helps create trust and expectations are more easily controlled. Some clients are looking for a certain style, but if they are viewing logo design work possibly from a team effort it could lead to some hesitation.
- Hiring one person based on their predominate style or experience can be as important as visit the same hair stylist or using the same financial consultant. This is a powerful association to have working in your favour.
- If you are a solo freelancer and you have a name that could mean you are a multiple staffed agency, you loose some of that prestige.
- In terms of communication it's useful. There is no "who should I be taking to" or "who is responsible for this."
The creation of ImJustCreative was no easy task. It took some months of frustrating list making to finally settle on a name. The naming process was exhaustive and I looked at hundreds of variations.
One morning I recall looking at all the names and thinking "what am I? Well, I'm just creative." That was the light bulb moment, asking myself the most basic of questions resulted in ImJustCreative. That's not to say the last few months of list making was a waste of time, typically without that process, I might not have realised the significance or relevance of ImJustCreative without having discounted so many other names.
The 'Im' part is crucial as this hints at one person, and not a team. It's by no means definitive, but it's a good second option from a real name. The 'just' just sums up that this is all I do, but has a sense of seeing someone shrug their shoulders when they say it as well as maybe a subtle sense of self deprecation. It's a bit like when someone says "its just part of the job" or "I'm just glad I could help." 'Just' just helps bring an element of modesty as well as defining what I do.
As a package, my social media presence, my work, my work ethos and portfolio all help bring in a sense of clarity, definition and also one person sincerity.
I am 5' 11" not 6'5"
I do not want to be perceived as a bigger entity than who I really am or what I do.
I am a logo designer first and foremost.
In moderation it's not a big thing, when small companies try to elevate their perception more in line with bigger and more established competitors. But you must be under no illusions, to do so means you must also meet the same level of client and customer service and expectations of those 'real' bigger companies that you aspire to be like.
This is one of the biggest problems of naming a one person business in such a way as to look bigger than you are. It may work out short term, but mid to long term you are likely setting your self up for a big fall.
So this was the closest I was going to get to a birth name, that instilled this sense of individuality whilst at the same time defining that I am a creative.
The one downside to a personal name comes when you are just starting out, in that it doesn't define what you do. Getting that 'name for yourself' like David Airy takes time, effort and patience as well as some luck and fortuitous timing and location.
If you go down the route of using your birth name, expect to have to put in a huge amount of work to build that recognition and association to what you do. This is no different to not using your birth name, I have and continue to put a huge amount of effort into my own advertising and marketing over the last 2 years.
But like anything, one off lucky breaks can make a huge difference. Win an award and you are catapulted ahead in terms of recognition, then the task is to keep the momentum.
Why no logo
A few have asked me why I didn't find a name that had logo in it. I did consider it, but the options available RE domains were sparse and frankly, none sounded as good as the one I settled for. For sure, having that level of clarity is useful, but finding available domain names is often the big decider with what name you use.
Some designers like TheLogoFactory, LogoBird have much clearer and instant associations due to 'logo' in their name, useful. How I overcome that is to have a strong factual tag line. This makes it crystal clear as to what sort of creative I am without any waffle.
ImJustCreative - Logo, Identity & Design.
It's a boom boom boom of clear, short and precise facts.
It can be grey
This is not to say you shouldn't name your freelancing business by something more rounded or generic. It comes down to the sort of clients you want to attract, the general perception and also what your future plans are. Importantly, comes down to how much work you are prepared to put into the marketing and self promotion.
If you are a lazy pig, doesn't matter how cool or unique your name is or what you call yourself, you ain't gonna get noticed.
Some general pointers
You may be a freelancer now but have plans to work with other designers or even take on staff. If so, you need to factor this in so a name now doesn't limit your perception when you expand. You want to avoid having to rename yourself as you have outgrown a name, especially if you already have a strong client base and physical/online reputation.
Consider your future plans when thinking of a business name. Be honest and true, then you are better equipped to work out how to go about marketing yourself.
If you have a unique and even colourful personal name and you plan to remain solo for the foreseeable future, I would look to use that as your basis for building a potential brand.
If it's such a unique name that is relatively straight forward to spell then in my book, you are in a enviable position. Twitter usernames, Facebook profiles, email and domain names are all open for you.
Consistency in your naming across all areas is paramount.
Tricky to spell or pronounce? The one exception to using your birth name is if it is tricky to pronounce or spell. It may be unique, the domain may be available, but if people can't remember the spelling or even pronounce it, you are generating a massive problem.
You are used to it, as your friend's, but potential clients and customers may think the opposite. The best thing to do is ask friends for their advice, do some field testing if you are unsure.
You are likely to already be aware of any potential problems with your name. For example, if when you give a name over the phone, how many times do you have to repeat yourself or spell it out. If so, then this same 'uncertainty' will be the same for someone keying in a domain name.
People are lazy when it comes to tricky names to spell or recall, especially when keying in a domain name. Tt can easily put people off and it can become a major hindrance and frustration for all those concerned.
Don't rush into finding a name. Also don't be lazy. More times than I would like to admit, I see customers approach me with a new business with a name that just is not appropriate or worse, is just beyond tacky.
Through their limited understanding of marketing and branding, they believe they have a way cool name. Often this is just not the case.
Avoid names that are currently based on trends and fads, both naming and technological and even social. Trends and fads die, which means your business name will sound dated very quickly.
Any time I now see something called iBlah that is not an official iProduct, I sort of squirm a little. It's a little lazy, it's a little cheeky and will ultimately lead to some undoing further down the line.
Same can be true for companies that started their brand names with 'e', such as e-blah.com. The 'e' prefix has sort of taken on prehistoric proportions and is decidedly old hat. It was cool and new, now it's not.
Creating new spellings of existing popular names can sound cool, but can be problematic. Tricked up words can lead to confusion, especially where domain names are concerned. Best avoided.
Use a thesaurus.
Some combination of words, although cool sounding on their own, when placed together can sound awkward. Speak and speak the name until you are sure it sounds natural and rolls of the tongue rather than it sounding like the words have been unceremoniously shoehorned together and held together with Duct Tape.
Made up names are not as easy to 'invent' as you might want to believe. For major companies that do invent brand new words, that become successful and even added to the Dictionary, months and months of research is done by very specialized linguistic experts.
And remember, even they don't always get it right.
This also references the previous point. Finding a made up name that sounds like it WASN'T actually made up, rolls of the tongue and looks right is just 'monumentally challenging'.
If you don't use your personal name, then you may want to consider associating your company name with your real name in conversation, in social media and blog posts. I tend to do this in tandem, intermixing the times I refer to myself as ImJustCreative and Graham Smith.
If you opt for a name that does not clearly define what you do, ensure you have a strong tag line that does. This is so very important. A random name without a defining tag line is a wasted opportunity.
FINAL POINTER AND CASE STUDY
It's not good enough to check your own country for similar named businesses, more often than not, you need to check worldwide. Given how the internet makes us all so close, any resemblance to a freelancer living on the other side of the world can cause headaches. I am case in point.
Before I had even registered on Twitter and knew about Social Media, I thought ImJustCreative was wickedly awesome. I looked though the UK and even America for any business named in a similar way and made sure all the .co and .com domains were free. After all these checks, I felt confident to proceed.
Some 5 months later I come across 'JustCreativeDesign', Mr Jacob Cass from Australia, usually known as 'JustCreative' on Twitter etc. Guh. We both came to being around the same time of the year which was even more coincidental.
The only real problem comes from Jacob's short hand version for Twitter - ImJustCreative vs JustCreative, due to the character count limitation. So although our main names are different, sometimes the shorthand version causes a little confusion.
Jacob is someone I would ordinarily have never ever met or had to deal with 'competition' pre internet or pre huge popularity of Social Media. But now, no matter where you live, no one is a stranger and you are less likely to be 'unique'.
Who would of thought I would end up with a similar name with someone doing a very similar line of work with that person being on the other side of the world. Goes to show.
Do your research if you intend to work Social Media for contacts and contracts worldwide.
So lesson learned. :)
First things very first. If you have not read Part 1, then it would be great if you could start there before reading this, it's a brief read really. The last 20 years condensed into 1000 words or so.
The Logo Design Challenge
Now the tricky part. Not to say that coming up with a decent relevant name isn't tricky, because it most certainly is. But as a designer, creating your own logo design can be a challenging task, it's a precious challenge.
On one hand you want to craft it, create it yourself, this is your baby, your profession, I need people to see what I am capable of. On the other hand, it can be hard to to see things clearly, you are too close to it, and deep down you know that it might be wise for someone else to do it for you.
But heck no. How could you let this logo be created by the hands of someone else, how do they know what you are all about. This isn't just any logo design, this is your logo design. You need to be passionate about it in order to create the body and soul of the identity that you will be using. It requires 'you' to do it.
No easy option here.
You hear other designers saying that maybe someone else should do it, but you know deep down that you will never trust it with someone else. That's the real issue here. Trust. I'm sure even if you did allow a great designer to do a logo for you, you would find fault with it or you would just feel that it wasn't right in any number of ways and feel dirty for even thinking some one else should design 'your' logo.
How did we start with the logo design
I have been creating logos for some time, my first logo knocked together about 16. Then more seriously in my late teens and early 20's working for a pre-press studio and an advertising agency.
I seem to be a little different here with the process of designing logos to a lot of people I know. Although I use a notebook for ideas on domain names, tag lines and post ideas I rarely pencil sketch any logos that come my way.
I think this is in part down to working in a high pressured commercial print studio environment where as a designer you just are not given time to design, let alone the freedom of sketching. It really is a totally different environment to that of an agency or studio, I have worked in both. You are always pressed for results, so you end up having to think in your head and sketch in real time on the screen, mocking up half decent logos as you go. Which are often used as the actual ideas to present to the client.
Then I'm asked, 'how on earth have you managed without a graphics tablet all this time', easy. I was not allowed one. It was deemed a luxury item. So again, you make do with what you have. Antiquated Mac's, old software, no time and then expected to produce stunning results. It's a printing cliché but it's so very true. To this day I don't have a tablet but that is changing this month. Yay. :)
Yeah yeah, spit it out
Well, I just don't have much in the way of sketches of the logo design process to show, which I guess is what a few people might of been expecting. It's a live organic process for me, constantly tweaking whatever I have on screen. I have a idea, then create it, then play with it, save versions, then tweak some more. Save some originals, and then create various other versions. Some with subtle changes, some with not so subtle changes.
But I tend to start with an idea that ultimately ends up being pretty close to the final design, even if in that time I have spent hours and hours exploring other options. As I did with the ImJustCreative Logo. So I can show you some of the intermediate versions that were mock-ed up in Illustrator, but most are pretty close to the logo you already know.
Without fail, I start with fonts. This is always my starting point, I never deviate from this. I love fonts, I love typography. I was brought up with letterpress whilst working part-time after school with the letterpress masters in the local printers. Stacks and stacks of lead strips, huge poster size type blocks. Incredible. I used an Atari 520ST and 1040ST as my first DTP program, Cumulus, with an A4 portrait black and white monitor. Bashed out my first DTP catalogs around the age of 17 as I operated a Public Domain software library for both the Commodore 64 and Atari, so this was my initiation into electronic typesetting and page make-up, even before most printers had any form of DTP system.
So yeah, I love fonts.
So I search through my collection of fonts, fonts that come to mind off the top of my head. Then when my memory fails me, I then take to my favourite Font sites for more inspiration. I generally have a pretty good idea in my head already at this point about the feel and message the logo needs to give, hence the font of course plays a crucial role in this.
Then it's a simple case of just creating version upon version of the logotype with various fonts, seeing which one initially gives the right feeling. I like to spend time on this, especially now I work from home.
With the IJC logo I was pretty certain of the feel I wanted. First tried some condensed styles with pretty bright colouring, bold and bright.
Although I was quite taken with the blue version, for some reason I saw potential in the 1st black version. I loved the feel and rounded nature of the letters, but obviously on its own really doesn't do much at all.
So at this point I was actually torn between the top two. Which for me is pretty good going, had not been long at it and had not tried too many fonts, yet these two were wildly different. So this is where things get tricky and time consuming.
You have to take the name as a whole and see what meaning it conjures up for you, or how it feels or indeed, what meaning you would like it to imply to others. This goes back to why I choose ImJustCreative in the first place. I'm not trying to say 'heck everyone, look at me, I'm really creative', so I wanted to avoid any type of subtle boast if possible. But at the same time I did want to convey that I am indeed somewhat creative.
Hence the word 'just'. It was a big addition to the name as it really changes the meaning, now it's less 'hey, I'm creative'. Now it's 'well, I'm just creative'. But when I kept replaying these few words in my mind, it still didn't come over the way i wanted it to. Even 'imjustcreative' was in itself a little too brash for me, needed to dilute it just a fraction.
So back to the drawing board and looked at the various fonts, sizes, thickness's I had of the above couple of samples and then the idea.
Simple in hindsight. I need to highlight the word 'just'. And that was actually a sort of breakthrough for me as this now helped me imply a specific meaning just by highlighting one important word. This also then helped to break up the 3 words and instantly changed the look and feel.
I had resisted the urge even from the beginning to create an icon or logomark for this. I wanted it as clean as possible. Free of any bolt on's. If they were not needed, I didn't want them. (Obviously now I'm using the 'im' as a small branding mark on my various profile pics, but that was not envisaged at the beginning, and is a very late addition, but works well.)
So at this point I was actually getting quite excited. It felt smart, clean and compact. The main font was Avenir, with ITC Garamond Condensed Italic Light for 'just'. As usual I lived with this for a few days, just making subtle tweaks to the spacing, trying to get that optimal feel and balance that I was happy with. Each time I looked at the logo so far I was pretty chuffed, so that's always a good sign.
Not overlay enthralled with the blue colouring at this point, but that was a detail that could be changed easy enough. But the main elements were there. In terms of 'sketching' not much was done, certainly didn't need to thrash out millions of ideas like I have had to do on occasion. So I was fortunate in this respect.
But the logo isn't very creative is it?
I enjoy this question and I pose it to myself often. For sure, it certainly is not the most 'creative' in terms of design or art and doesn't really back up what the logo says. ImJustCreative. But then it does. It's about confidence in yourself. It's also about sending a message to others.
As I had said, I did not want this to be a extraordinary creative dream, it needed to be fully functional, practical and keep with my philosophy of smart, clean, minimal design. It's almost a contradiction, the logo design and the logo name. Which I enjoy to be honest with you. It's almost cheeky. Which makes me smile when I see it.
Creativity is not just about how you can put ink to paper, its how your mind thinks, how you deploy ideas, go with or go against the grain, because you can. You are a freelancer which means you can do pretty much what you want with your own identity.
And that is exactly what I did.
I look at the logo even now and I'm very happy with it. I do continue to refine it, subtle changes. But the essence will always remain until I go for a drastic re brand.
Small details changes are the dots on the 'i's for example. I also added the '.com' which neatly aligned with the dot on the i. Quite fortunate. Finally I added a backslash.
The logo is everything I want. Importantly it does reflect my ideas on the type of design style I enjoy. It creates the right image and message in 'my' head.
It is practical. It is adaptable. It is flexible. It is trustworthy.
It works in any combination of colours and backgrounds, tints, reversed out anything you want to throw at it it can deal with it. Small reductions to large enlargements. Pardon?
And as mentioned previously, I now have splintered off a portion of it for a new way of branding. Peel of the 'im', plonk it somewhere and that's me. So if you see a dark shadowy figure with a black beanie with the initials 'im' on it, then you know that's me.
Next time, Part 3, I will talk about how flexible the ImJustCreative brand has become. It has enabled me to create some spin-off projects whilst maintaining the main brand. WeAreJustCreative obviously and the more personal yakety yak style blog by Posterous, ImJustGraham. There are some insane ideas in my head to take this further as mini-projects, all domains purchased its just time. One is ImJustGeeky and well, you get the point.
The most recent project is LogoJunki.es. Over the last few months I have purchased a number of logo named domains with the intent of creating a Logo Design site. LogoJunki.es came about after a logo I designed for myself SlopeJunkies. So about 2 months ago, I purchased the LogoJunki.es domain and set about thinking about ideas for a cool new site. This will be happening some time soon. So you can sign up to the Twitter updates here: @LogoJunkies.
Most are just personal fun projects really, but it's a great name from that perspective and has worked exceptionally well for the ever more popular WeAreJustCreative.
So next time, more yakety yak.
And to nicely round things off
Thank you for popping by ImJustCreative. If you want to contribute to IJC, write an article, review, submit some work then please do, really it is more the merrier here. Also you can follow my Twitter feed below for more up-to-date information on both IJC and WAJC plus also Subscribe to the FREE news letter, so you can receive new articles as and when they happen.
Graham's Twitter : ImJustCreative
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Its freshy minty stylie
It was inevitable, frankly.
I felt so pressured into launching WAJC way before it was ready, just self imposed pressure, nothing more. So rather than spend longer and being more patient, I ended up with a theme that at the time seemed perfect, but quickly realised it was far from it.
It worked fine for sure, but it didn't have the right feel to it, didn't really inspire me to maintain it, which is not good for a theme only a few days old.
But the lesson is don't always rush into buying a theme just because it initially looks cool.
It took longer than necessary to create new posts, and the navigation between audio, video and standard blog posts was in the wrong ratio. Ok, so after all, it was a Multimedia theme after all. Doh. But most of all, it just look dull. And I just knew in my heart, no amount of CSS tweaking was going to make this the site I wanted.
The crunch came after Scott completed the development work for the new ImJustCreative site redesign. After some days of tinkering with this and that, implementing a number of suggestions from all you cool Twitter folk, my mind was made up to switch WAJC to the same theme. This time with some subtle layout changes and of course the significant colour splash change. This I owe thanks to HomerGaines (@xirclebox) for the great colour palette suggestion which you can see in all it's glory here.
The theme is still being tweaked, but I am so really chuffed with it, almost like it more than IJC now. Which is a problem in itself, but I will not go there right now. :)
I have numerous ideas, some practical, some aesthetic and a lot to do with usability and accessibility. I want it to be a place where you want to come and visit, where you feel compelled to want to contribute articles and posts. It's has to be a site that looks good, so that you feel your effort in contributing to WAJC will be shown in the best possible way. So I hope I am getting there with this new design and feel.
Several new features including the Weekly Nice Person award on the home page, also thumbnail pictures and links back to one URL for any human contributing to the site. I feel this is a nice way to say thanks, and is also a nice incentive.
I was going to write up about the site redesign for IJC first, but this is being included in my new serious of posts The ImJustCreative Branding Story - Part 1 - Pre History, so here we are with WAJC instead.
I hope you all know by now that I am really open to feedback, and constructive remarks, so please do feel free to suggest anything that you feel might make this site 'nicer' for all.
Given my long time 'personal' relationship with Apple, from the Mac Classic to a Mac LC, PowerMacs, G3, G4, PowerBooks, MacBook Pro... sadly I have had them all. This uTube clip really tickled my fancy.
Mac's are my tool, my means to earn a living. However, after watching this clip on the new Apple MacBook Air, I was left wondering if they are now just getting too unpractical. What do you think?
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The Logo Smith : Freelance Logo Designer, Brand Identity & Graphic Design Studio
Providing PR Services with The PR Room: Technology PR, Smart Home PR, Internet of Things PR and Lifestyle PR Agency.
25 Years Experience in: Logo & Brand Identity Design, Graphic Design, Advertising, Marketing, and Commercial Print.