If GAP have planned this as some sort of cunning marketing scheme, so far so good. Although one has to wonder ‘why’ they feel it’s necessary to create such a backlash over the new identity.
A recurring question I get asked is about how to name a company or business if you are a freelancer. I provide a few thoughts and pointers.
Short and sweet selection of logo and identity guidelines from the 1976 Montreal Olympic games, conveniently provided by AileOne on Flickr
Just a quick peek at a final logo design for a new modern and sophisticated Amercian style bakery and foody shop in London called Black Vanilla.
This is just a quick peek at a final logo design for a new computer storage start-up, making enterprise arrays. My usual in-depth logo process post will come shortly.
I was asked to write a few words for Mashable on logo and identity design. Here are some of my answers to one of the questions asked.
This logo process post is for the Tamara Kauffman identity design. A company in design and project management on the refurbishments of domestic properties.
Part 15 of the Logo Design Round-Up series. Ongoing series showcases a collection of logos and brand marks, self submitted by a bunch of freelance designers and creatives.
Not all clients will have an accurate idea of how a logo design is created. This is an explanation of how I try to communicate part of my logo design process.
This logo process post is for a rather tantalising company called Apple & Eve. The client, was in fact a repeat client, my first logo for them was the Illumina logo design, so it’s always nice when a client comes back for me.
Why writing detailed logo design process posts is useful. Each logo design seems to lead a more detailed logo process post.
Since my initial views and thoughts on the Waterstones rebranding, a few interesting comments appeared. One in particular caught me eye, this is not meant to ridicule or make fun of this comment, it’s more to comment on this particular line of thought.
This post is a run through for the Orb Web Solutions logo design. When the client approached my via Twitter, I was initially struck by the familiarity of the name and a sense of mild dread. If there was ever a overused and rarely well executed image, it’s the orb sphere.
This is Part 14 of the Logo Design Round-Up series. This ongoing series showcases a collection of logos and brand marks, self submitted by a bunch of freelance designers and creative folk in many creative areas. These designers use the logos to sell, promote, brand and market their various skills.
I was approached late last year by Foehn & Hirsch and asked if I would consider taking on the job of rebranding their existing identity. In terms of client prestige, this was a epic challenge for me. Certainly the biggest project I had yet taken on in terms of overall project requirements.
This is a sweet opportunity to own the original limited edition version of Pentagram ‘Marks’. It is now quite a rare book, hard to find a new and sealed copy for a reasonable price. Expect to pay around £150 for a copy of ‘Marks’ on Amazon.