December 22, 2010
It’s common for people to ask ‘So, what do you do‘ as an opener in conversation, opposed to ‘who are you‘. Same with a project brief for a logo or identity design.
People believe that asking ‘what we do‘ defines who we/you are and once an answer is given, we are labeled accordingly. The mass stereotype begins.
Society often steers definition away from the self to the collective.…Read More
December 17, 2010
The Santa Brand Book. If you were in any doubt about Santa’s brand values, this brand book will put you straight. I believe every child from the age of 3 upwards should be given this to read and learn off by heart.
“Santa is a Concept, not an idea. It’s an Emotion, not a feeling. It’s both Yesterday and Today. And it’s Tomorrow as well.”
This is a stupidly awesome idea by the Quiet Room, I wonder how much time it took to generate the idea and out it all together.…Read More
December 16, 2010
Not one to usually resort to the ‘Free blah blah blah’ but this is actually quite a neat little logo design package upgrade, free business cards, delivered straight to your door.
It has become clear that many clients who are at the start of a new business find the whole prospect of arranging commercial printing quite tedious at best. I do arrange and deal with the logistics of commercial print and design for clients who hire me for a more complete identity.…Read More
November 25, 2010
Not all logo marks appear to have a meaning, they look random and abstract. Many large brands appear, at least on the surface, to have an identity that seems devoid of any real connection.
I find coming up with random marks pretty tricky, when a client has suggested I use my artistic licence, I actually end up crawling to a complete stop. Devoid of direction and inspiration.…Read More
November 12, 2010
When I initially started Unevolved Brands, I included the option to leave comments via Disqus. It was quite fun seeing people make guesses, wrong or right. But after I while I realised that a few hard core people were almost waiting for each new brand and would leave the correct answer almost immediately.
Which is fine, but it then spoils the quiz fun for others, making the concept a little duller.…Read More
November 8, 2010
This logo process post is for the Brokers Direct identity design. An online insurance company, offering quick, friendly and low cost insurance for landlords, tenants, vacant property, homeowners, students, commercial properties.
The main benefit is that Brokers Direct cut out the middle man and remove the frustration of dealing with other, more overwhelming online companies. They were one of the first companies to cover people over the internet.…Read More
November 3, 2010
Pretty sure we have all experienced this at least once in our careers, some more than others. Last year I was unfortunate to get sunk three times, and it really affected my confidence more than anything else.
There was a fourth attempt but this time I tried a technique that initially, I didn’t feel too good about enforcing, but it worked.
There are a number of situations that you can be faced with, all with differing variables, so I don’t think there is a one size fits all solution, and often there is just not a solution at all.…Read More
October 25, 2010
If you’re stuck trying to make sense of a clients brief or explanation of what they do, try simplifying the task and start again.
I will read the online form that potential clients take the time to fill yet all too often feel I am reading an obituary rather than a colourful and useful introduction to their business.
Not everyone finds it easy to verbalise such things or even consider that this business has potential to be a strong personality with a dynamic heart and soul.…Read More
October 10, 2010
I have been fascinated by this whole GAP logo circus, I have made my thoughts about it fairly obvious in a previous post ‘The GAP Logo – Is the outcry and criticism justified‘, I then came up with a few ‘for fun’ GAP logo attempts, one based on the very original and vintage 1972 GAP service mark.
I have tried to resist doing a ‘sensible’ design, the whole ethical debate about crowd-sourcing marginally bores me.…Read More
October 8, 2010
The only example of this original logo from 1972, a small and rough looking version.
The original ‘The Gap’ service mark filed in 1972. The origins of this drawing in stylized word form is February 29, 1972 when The Gap Stores filed a service mark application for U.S. federal trademark registration.