June 14, 2011
The Pure Storage story has been one of pride and patience. The logo is one that I have been particularly proud of but have not been able to fully exhibit it due to Pure Storage being in stealth mode. A brief summary that was posted back in August 2010.
Only now am I able to show further images of the logo and identity in context and I am really bloody excited to see what the guys at Pure Storage have done in visualising the logo on external physical objects.…Read More
June 1, 2011
Over the last year or so I have received a number of emails from designers asking me about the importance of creating logos using guides, grids and lots of pretty circles.
I can fully understand the anxiety and uncertainty that seeing these methodical and scientific structural breakdowns can leave on your soul.
A personal example of what I am referring to the single page identity guide that I put together for Wavepulse Acoustics.…Read More
February 4, 2011
Initial artwork for an ongoing project Tom & Teddy, this is pretty close to what the end logo will be like, finer details such as optimum spacing, colours etc are still being worked on. Further descriptions and a detailed logo process article to follow.
What follows is a brief outline of the brand.
Tom & Teddy is a premium beach and summer fashion brand, focusing on matching fashion wear for father and ‘younger’ son.…Read More
January 5, 2011
This is big big news. Starbucks are preparing the next chapter in their identity evolution. The image above shows the few changes the Siren has been subjected to for this new design. Thanks to Mark for the head’s up.
This is a fine way to bring in a new identity. Sure there will be people dissing it, indeed, there are already negative comments on the Starbucks website.…Read More
December 29, 2010
Whilst getting over Christmas, I was preparing a quick post about Fonts In Use (found on Coudal) but then they featured an article about The Egotist Network which I also wanted to post about. So now I can blog about both in one post. Convenient.
That pretty much sums up what Fonts in Use is about. The website is a lovely catalogue of typography in use in the real world, from branding, advertising, signage, packaging, publications, in print and online — all with an emphasis on the typefaces used.…Read More