A beautiful photograph of part of the Apple logo showing portions of it's construction, apparently not just a pretty curved apple. This photograph taken from Apple's corporate identity guide, 1989. Designers: Rob Janoff, Rob Gemmell, Rob Price, Tim Brennan y Jill Savini.
Now I want more of these photographs please.
Image found on Flickr
Read more on the development of this logo design - Logo Process - Keyboard Kahuna Identity Development.
View a larger size over at my Flickr account.
This is a single page A4 identity guide for the Keyboard Kahuna logo. It's purpose is to provide basic guidelines for the correct usage of the logo.
As some projects are only providing logo designs, opposed to more complex brand identities, the amount of information needed is minimal. It's not meant to confuse or overwhelm the client, hence it being a handy A4 PDF file.
I have made a version of this template available for download at end of post.
This guide covers the general construction of the logo, dimensions and proportions. Also includes the additional logo styles such as social media profile images and website favicon. Information on the fonts used as well as a few handy 'don't do this with your logo' examples at the foot of the guide. In this case a colour specification section helps the client select the best combination of colours.
This is a neat way to also show the client, at a glance, the level of detail that goes into a logo, the spacing, the alignment, proportions etc. On initial glance, the logo may look simple with a word here and logomark there, there is fine level of detail to ensure the logo looks and feels right.
It has been a challenge to try to fit all the information I wanted onto one page, without over crowding, whilst maintaining a clean layout design. It is a practical guide opposed to a shiny piece of museum art in it's own right.
The client will get
The file will be saved as a PDF file and also a layered InDesign file. All elements except the various logo styles will be locked. This means the client can use this to pick up the various logos for their own use without having individual logo files floating around, should help to keep everything neat and tidy.
Therefore, my aim is to provide each client with this 'Dummies Guide to logo usage' PDF guide. The majority of clients will get this A4 guide without question, this includes logo designs with a budget of more than £600. If the project or client requires a higher level of detail in the guide, they can pay extra for a more detailed book.
Identity Template for download
I have created a cut down version of these guide lines for you to download and use in your own logo projects. You can you can find it here : Logo identity guideline template for download
I have been a big fan of Rockable for some time and have read their brilliant publications. You will no doubt notice that I have Rockable Adverts plastered over my site, and I can say that these guides sell very well.
Since the utter success of the Giveaways on LoveHelvetica I figured I would give some of these Rockable guides away just because I can.
There are 2 Copies of the Rockstar WordPress Designer Guide to be given away for this post, there will be more Rockable Giveaways in a short while.
How to get your hands on a copy
Not going to get you jumping through hoops for this. Firstly, simply sign up to the IJC RSS Feed if you have not done so already. Then, just leave a comment below saying you have signed up, or have already signed up and that's all you have to do.
Duplicate entries will be voided.
I will use a random number generator (Random,org) to pick two names. I will then contact the winners to arrange the details of how to get the book.
Please ensure you leave a valid email address on your comment details.
Winners announced on...
I will pick the winners earlier than previously mentioned. The new date will be Monday 16th February so get your skates on.
"Managing web content has always been tricky, but with WordPress, any web designer can have a flexible, free and powerful CMS to use not just on blogging projects, but on all sorts of websites. In How To Be a Rockstar WordPress Designer you will learn step by step how to take a straight HTML site and power it with WordPress.
During the course of the book you’ll build THREE WordPress themes, a blog, a portfolio site and a general site with menus and submenus. Each theme demonstrates different aspects of WordPress theming and all three are packaged in with the book so you’ll have Photoshop, HTML, CSS and WordPress PHP files to refer to."
This is one of my 'lighter' reads, but the message is clear as air.
So clear, you would find it hard to actually envisage any depressive being able to convey the thoughts and feelings in a way that a non-depressive might actually have a chance of understanding. Gwyneth manages this in style, humour and decency.
It's a smallish book and will not take long to read, it is littered with wonderful quotes and phrases.
Copyright © 2006-2016 All Rights Reserved Goddammit!
The Logo Smith : Freelance Logo Designer, Brand Identity & Graphic Design Studio
Providing PR Services with The PR Room: Technology PR, Smart Home PR, Internet of Things PR and Lifestyle PR Agency.
25 Years Experience in: Logo & Brand Identity Design, Graphic Design, Advertising, Marketing, and Commercial Print.