Happened upon this rather nice Ford Edge Ambigram car logo concept, by reddit user hadukem (don't have a website URL or anything like that, just the reddit link and the imgur link that hadukem posted to.)
Have read some of the comments, and of course, a variety of opinions have been shared. I don't think it's 'dumb', as one person quipped.
It might not serve any higher-purpose, but manipulating existing logo designs can be a fun and useful exercise, and can help to keep ones mind sharp.
There's an element of problem solving with things like this, which one can never get enough off.
I actually only viewed the original Ford Edge logo first to see if I could work out how the ambigram was created.
I gave up after a minute, but when I took at a peek it certainly made sense.
It's quite clean and respectable alternative to the original Ford Edge logo, and whilst I'm sure Ford won't be scrambling to use this, it's also not an idea that should be quashed.
Maybe in another dimension, there is a Ford Edge out there with an ambigram, just like this one, and I think it looks pretty good for a car model emblem.
Paul Rands Unused Ford Logo from 1966
For the life of me I can't recall ever seeing this version of Ford's iconic identity, created in 1966 by Paul Rand, but here it is, an alternative Ford Logo, found on DesignHistory.
Except for the few flourishes on the 'F' and 'd', this version of the Ford logo looks super modern, and must have been viewed as totally radical back then. One imagines how the Ford board reacted, one also wonders how they would react now if presented with this design.
It's an interesting snapshot of how iconic designers like Paul Rand did, and could change our perception of what's current and what is 'radical' just by their own interpretation of a company.
Those designery hands wield a lot of power.
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