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The Pure Storage story has been one of pride and patience. The logo is one that I have been particularly proud of but have not been able to fully exhibit it due to Pure Storage being in stealth mode. A brief summary that was posted back in August 2010.

Only now am I able to show further images of the logo and identity in context and I am really bloody excited to see what the guys at Pure Storage have done in visualising the logo on external physical objects.

The illuminated sign above is just super cool. It has been carved from solid wood, varnished and then illuminated from behind. This acts as welcoming sign for all visitors and employees of the company.

Even the beer glasses have quite a presence about them.

There are a few photos I would love to show you of the logo mark on the hardware but I have to be a little bit more patient before doing so. Although the web site is live and news of Pure Storage can be found in the NY Times; the official launch of the company and it's product line has yet to be announced.

This is when I will be able to write up a proper logo design process post as well as being able to show how the logo has been applied to the hardware which is super cool. I even like how the logo looks when placed on top of a stool. :)

Really very excited to see how Pure Storage evolves.

In the meantime here are a few more images of the logo.

Just an idea of how well the logo mark stands out as a regular Twitter profile image.

As mentioned above there will be a detailed logo process post to coincide with the official launch.



I'm not adverse to putting some light relief on my Blog, but also certainly do not want it to become littered with uTube clips, but there are just some occasions when you just simply have to just go with your instinct, especially when you have StumbleUpon something as great as this. 

I came across this exactly a year ago, so felt time to resurface it again.

This is a Flash 'Shockwave' animated interactive demo. Wonderful.

4 Singing Horses

This Flash demo is simple, it's light hearted, it's melodic, it's interactive and darn good fun. One thing for sure children will love it to bits, but adults equally, I can tell you you will love this. It has had me occupied for minutes, tempted to say hours, but the point is this. You add up all those little minutes and when I look back over the week, I realise this site has taken a fair chunk of them. I just can't help it, I keep ending up back here.

I tried in vain to locate a downloadable file for this. In preference to hogging this chap's bandwidth, but was unable to, so this links you straight to the source.

Go for it... Oh, and one more thing. Small head's up. When the page loads, don't just sit there ideally expecting something to automatically happen, because it just won't. I feel quite dumb for allowing myself to spend the amount of time I did just staring blankly at it... Also have your volume turned up, don't want to miss the audio now.

The filename is : hestekor.swf