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Great little find by John Gruber, of Daring Fireball, the other day: Evolution of the 007 James Bond Movie Logo Design, which was originally posted on The James Bond Lexicon, a Tumblr site.

Don't think I've ever really given much thought to the actual logo for 007, at least not until now.

Some quite subtle changes every few years until 1993, then they finally seem to be satisfied with the logo. Or, they just got fed-up changing it for every movie.

As John Gruber pointed out: "Not sure what they were thinking with the one from 1973 — italics are essential."



Evolution of the 007 James Bond Movie Logo


The Inner Curves of the 7 in 007

I liked the inner curve of the 7, from version 1962 up to 1987, then they straightened that inner space out, and I'm not sure I like it as much.

It was a very distinct #7, and I think they could have managed it, even though they've been thinning out the overall logo each time.

I get that the #7 served purpose of acting at the guns handle, but I think a little subtle inner curve would have been nice.

So practicing what I sort of preach, and just for shits-and-giggles, just quickly mocked-up what I feel looks nice, and keeps with the previous styles without being too clunky and fat.


Film Map - Original Open Edition

Film Map - Original Open Edition

Film Map - Original Open Edition

Film Map - Original Open EditionFilm Map - Original Open Edition

The Film Map, by Dorothy, looks like it will be groovy and conversational display piece for your interior wall of choice. On that wall you would be hanging a 4 colour litho print on 120gsm uncoated art paper sized 60cm x 80cm.

I'm particularly fond of the little arrow pointing to a little blue pond labled as Creature from the Black Lagoon.

It is a wonderfully imaginative design piece, and the original open edition litho print can be yours for £25 plus P&P, or you can buy the Limited Edition for £100.

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