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Introverted Freelancer

Struggles Of An Anxious and Introverted Freelancer

When I first saw one of these cartoons from: The Daily Struggles Of An Anxious and Introverted Freelancer, on Design Taxi, I immediately felt that 'this person' knew exactly how I can feel at the best of times!

I actually felt a sense of relief when I started scanning all Sow's cartoons, as one-by-one I realise I surely wasn't the only freelance graphic designer to feel these things.

Being an introvert I can totally relate to pretty much ALL of the cartoons that Sow has so brilliantly drawn for his Tumblr: Struggles Of An Anxious and Introverted.

Some of the ones I REALLY relate to: "The hardest is not the 10 hours you spent on a difficult design. It's the taking the phone to call the client.", "People just don't get how important work is to me…", "I know I should not, but I take every "no" very personally. I suck.", "Sometimes you lose all your ability to speak when you have to answer a very important email…"

I'm sure there are people out there who think this line of thinking is just pathetic, and bordering on the 'really feeling sorry for yourself', but the reality is far more complex that that, and I'd flip it back to say that these people are simply 'trivialising things/emotions they can't, or don't want to understand.'

This is how Sow explains his cartoons:

"Hello, I’m Sow, a freelance designer and illustrator. And a huge anxious and introvert person.

As it is really not easy and I don’t know who to share this with, I thought I could share it with you on the internet.

I think many of the comics can be applied to many other situations, even for non introverts or non anxious people.

So, thanks for enjoying those."

Introverted Freelancer

Find Sow Elsewhere

You can find Sow's work on these other social media platforms. Here are some links :
website - art tumblr - twitter - instagram - patreon

Sow's project: "Struggles Of An Anxious and Introverted Freelance Designer", has also been featured on many websites, which must be a massive boon: Bored Panda / DesignTaxi / Metro UK / Demilked / Next Shark / Blazepress / Nomades Digitais (Br) / DailyBest (It) / In Pixel I Trust (Fr)


Introverted Freelancer

Introverted Freelancer

Introverted Freelancer

Introverted Freelancer

Introverted Freelancer

Introverted Freelancer

Introverted Freelancer


Totally love little logo trivia bits like this. Not sure I've actually seen, and took notice, of this particular design before, yet this version of the Coca-Cola logo was only designed, and used, for one whole year: 1890-1890.

Notice the adorable extra swirls and other fancy adornments. Awwww just so cute.

The previous Coca-Cola logo designed before it, even way back then, was more like the logo in we know and 'love' now. Interesting, that for just this one year, the logo would changed so significantly before quickly reverting back to the familiar script used now. What was the reason? Who was responsible? Was it a planned and temporary novelty-style logo where they always planned to revert back to the first style? So many questions.

With today's mentality (talking here about the importance of keeping ones brand image consistent, and not throwing it down the drain with hastily and ill considered changes), it might be too easy to look upon such radical, and short-lived, logo redesigns with shock and horror: how dare such a big company play so fast and loose with their company logo? I'm only 41 so it's a little hard for me to imagine how people back then viewed such changes—possibly made with such reckless abandonment—and might be fair to assume they simply didn't have the benefit of experience that we have now some 2000 million years later.

CreativeBloq: In 1890, a version of the logo was created and used only once, on the first calendar ever printed by the company. It features a style heavily reminiscent of musical notation and wholly out-of-kilter with the logo we know today. The creator of this design is unknown, but they certainly brought an unusual feel to the lettering.

It wasn't until 1893 that the first iteration of the logo we recognise today was unveiled. A slightly thinner rendering of the words Coca-Cola coincided with the company's early growth. Asa Candler had acquired the brand from Pemberton and the strategy was to outfit chemist shops with soda fountains. At this time syrup plants were built in Chicago, Dallas and Los Angeles.




I get a lot of people filling in my logo design brief with junk copy just so they can get a sense of what questions are spread out over the five pages.

This actually bothers me for a few reasons, but the main one is the sense of disappointment I feel immediately after being excited at thinking another job has come through.

I see the email; I think I have a new job; the excitement hits me; I read the email and discover it's just been filled in with gibberish which ultimately leaves me with a huge sense of disappointment.

For example: job enquiries have been very quiet the last month, then last night three submissions came in! I was so excited. Turns out all three were from the same person, and all filled in with complete gibberish. But before realising it was gibberish, I thought I had three new jobs come in. That really does piss me off.

One-page logo design brief dummy

So to try and reduce this frustration, I have created a one-page dummy of the logo design brief which is downloadable as a PDF for you.

The thing is, one only need ask me for copy of the form rather than wasting your own time filling in 5 pages of complete twaddle. Just saying…

Now one doesn't need to fill in my form with junk just to get an idea of what questions I ask, and you'll save me the bitter disappointment in the process.

Download One-page logo design brief dummy