Blog Archives

All Archived Posts in deconstructed



TheAutoNetwork-Logo-Desconstructed Designed by the Logo Smith

The lines, arrows, circles in the logo above, for TheAutoNetwork, show important areas of balance, vertical and horizontal alignment, as well as intersections of key areas of the logo.

Where ever possible, and if it's not to the detriment of the logo designs aesthetics, I will design in all these various alignments and intersections in order to bring harmony and interconnectedness within the logo.

The circles show key areas of vertical, diagonal and horizontal intersections and alignments, the vertical arrows generally show where space is 'equally halved' once then twice, usually relating to type baselines, ascenders and/or descenders in relation to the contained logomark.

For example the 'a' in the circle has a middle point that aligns with the x-height of 'autonetwork', which half of the x-height is equal to half the width of the a's thickness, then half of that is equal to the bottom portion of the types' counters in letters such as the: a, u, o etc

 




ADXPRS Logo Desconstructed-Designed by The Logo Smith

All these lines, circles and intersecting guides, for my ADXPRS logo design, are very much relevant, and not just trying to look impressive. :-) Maybe I'm a little OCD about how I like things to align, match and such, but gives me a sense of having achieved a small part of 'perfection'.

Construction of a logo needn't be so rigid, but some logos definitely look better when the smallest of alignments are made to work.