Am now ready to announce the winner of this marvelous typographic poster, based on the periodic table. The designer, Camdon Wilde clearly onto a classy winner has now come up with version 2, in a stylish black and silver version.
Congrats to Chuck alias Charles Riccardi (@charlesriccardi). You have won this most excellent poster.
If you didn't make it this time, don't worry too much, I will have another giveaway in the next few weeks..
Link & Photo Credits
Poster article originally found on FPO : For Print Only 'Periodic Table of Typefaces Poster'.
The amazing photographs of this poster also created by FPO and the above link will take you to the rest of the amazing poster photos.
Purchase this poster
If you can't wait to see if you will be the winner, you can head over to http://www.squidspot.com to purchase this awesome poster.
Original Poster on Behance
The original poster can be seen here on Behance : http://www.behance.net/Gallery/Periodic-Table-of-Typefaces/193759
A series of brief posts that focus on freelancing and logo and brand identity design topics. This post explains the importance of studying your clients competition for any new logo and brand identity project that you take on.
Study the Competition
On the face of it, it seems a logical and common sense thing to do. However, some designers fall down at this hurdle. They head off in a blaze of glory, designing a neat logo without having taken time to assess the existing identities of their clients competitors.
Failing to do so can result in a number of problems, both practical and embarrassing.
If you don't know how the competition brand themselves, how can you position your own clients identity in a unique space. Just hoping your logo design will be liked and looks super cool is not always enough.
Does your client need to keep within a specified industry style or is there room for you to create a unique and brave new style of identity. You can only do this if you know what you are up against.
Is there a standard style of typography used for example? Colours? Shapes? Placement?
Does your client advertise alongside this competition, be it online or traditional printed literature? You need to make sure you have taken steps to ensure your clients logo/identity reaches the right audience and does not get swamped by the competition.
It's in the brief
Ensure you ask these questions prior to starting.
I have a section in my online quote form for clients to include URLs or information on their competition, be it direct or in direct.
This way I can check out the competition prior to giving a quote and prior to starting the design process.
I Google similar names, initials to see what comes up elsewhere. For example, I am working on a new logo project where the initials are DC, but it's for a consultancy business. DC Comics for example, DC shoes and other similar logos were shown when I did a Google search for DC logo. I was looking for existing logo designs where the initials were used for the logomark.
I now have a good idea of how the competition looks and feels. I can now create a visual strategy to ensure we don't clash, remain different and avoid the risk of creating a damp and limp logo design.
After a week of trying to get this FontBook giveaway results post together, I have finally managed to sort through all the comments left and shove them into Random Critters mouth for a random vomit announcement of the winner.
If you are unhappy with the 'random' results, then feel free to deal direct with Random Critter below.
Just to say, I will be holding several more ' Big Yellow FontBook Giveaways' soon, so please don't despair if you didn't win this time round.
The amount of comments left has surprised me, so for this reason, there are also now two runner up prizes. One Helvetica Moleskine and one pack of cool Type Trumps.
The Winners are...
- The FontBook - Kriselle Laran @bullfrogmedia - http://www.bullfrog-media.com/
- Helvetica Moleskine - Max Stanworth - @designshard
- Type Trumps - Sigurdur Armannsson - @sigurarm
Congratulations to the 3 winners, I will contact you shortly for how to get your winnings.
Just a quickie to remind folk about Blog Action Day over at Styletime.
I've done my bit, although usually I don't like to talk about all the work I do for charity! :0)
So me hoping I can win some prizes although ofcourse, that is not my main consideration for donating. Hmmmm.
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The Logo Smith : Freelance Logo Designer, Brand Identity & Graphic Design Studio
Providing PR Services with The PR Room: Technology PR, Smart Home PR, Internet of Things PR and Lifestyle PR Agency.
25 Years Experience in: Logo & Brand Identity Design, Graphic Design, Advertising, Marketing, and Commercial Print.