November 8, 2012
The question I’m most asked? “How much will it cost me for you to design me a logo?”, and that’s often bluntly asked in the first line of a one line only email.
Sometimes I do get people calling me up for a chat which ends up them asking me how much I charge for a logo design. Due to the way I work it’s rarely as simple as just giving someone an accurate fixed price, especially if I have little, or no, idea about what I am supposed to be designing a logo for.…Read More
September 26, 2011
The subject of logo design pricing and deposits seems to be lingering and changing/evolving the more I get into being a self-employed logo and identity designer. I have written about this a few times before over the last few years mostly as a result of some steep learning curve and bad experiences.
The last time I wrote about this was Payment structure advice for larger logo design budget where I laid out how one could offer a few payment/deposit plans depending on higher project budgets, and any perceived risk of non-payment that could/has come about for one reason or another.…Read More
June 20, 2011
In this article I try to offer up a few pointers with the tricky matter of how much to charge for logo designs. Although a very hard set of questions to give precise answers to I will cover a few pointers that wil hopefully give you some things to consider.
Pinning down how much to charge really does depend on your own unique circumstances which could include: logo design experience, industry experience, quality of portfolio, are you in demand and the sort of client you are typically attracting.…Read More
January 13, 2011
A couple of times I have been caught out with clients whose business dealings have expired during a logo project for that business. The end result is that I have lost out on a percentage of the total project cost. They may have paid a healthy deposit, but I have generally put in far more hours than the deposit covers.
Typically half way or further, the company hits financial troubles and can’t proceed.…Read More
February 22, 2010
The title is not entirely accurate, but for the purposes of this post it serves a use. This post is to draw attention to a very common situation faced by designers, a client preempting project negotiations by saying “we don’t have much money”. However, I must also say this, regardless of the budget, if a designer chooses to take on a lower paid job, that designer needs to treat that job as they would a more lucrative project.…Read More
January 5, 2010
In rare moments of clarity, the odd thought pops into being. Nothing ground breaking, often consisting of nothing but common sense and reason. As well as the former and latter, they act as a timely reminder to myself and those I may work with.
In writing a letter to a client, the following statement came about. The words gracefully appeared as I attempted to explain and justify my own unique way of working on logo designs.…Read More