It’s common for people to ask ‘what do you do’ as an opener in conversation, opposed to ‘who are you’. Same with a project brief for a logo or identity design.
If you’re stuck trying to make sense of a clients logo design brief or explanation of what they do, try simplifying the task and start again.
If your client has existing customer feedback and testimonials, consider adding this as a section in your logo design brief form.
Not all clients will have an accurate idea of how a logo design is created. This is an explanation of how I try to communicate part of my logo design process.
I was approached late last year by Foehn & Hirsch and asked if I would consider taking on the job of rebranding their existing identity. In terms of client prestige, this was a epic challenge for me. Certainly the biggest project I had yet taken on in terms of overall project requirements.
In rare moments of clarity, the odd thought pops into being. Nothing ground breaking, often consisting of nothing but common sense and reason. As well as the former and latter, they act as a timely reminder to myself and those I may work with.