January 15, 2014
One of the more frustrating scenarios when working as a self-employed logo designer is the ‘logo-design-by-committee, or more precisely, the horror of ‘logo-design-approval-by-committee’. Obviously nothing touches on non-payment, but this whole shit-bags worth of: every board member, CEO, Director, MD, partner needing a say in what passes as a solid logo design for their new identity, really frosts my y-fronts.
The one thing that I can guarantee that will completely ruin your month, and screw you right up in ways you didn’t think were possible?…Read More
December 5, 2013
I get a lot of people filling in my logo design brief with junk copy just so they can get a sense of what questions are spread out over the five pages.
This actually bothers me for a few reasons, but the main one is the sense of disappointment I feel immediately after being excited at thinking another job has come through.
I see the email; I think I have a new job; the excitement hits me; I read the email and discover it’s just been filled in with gibberish which ultimately leaves me with a huge sense of disappointment.…Read More
December 22, 2010
It’s common for people to ask ‘So, what do you do‘ as an opener in conversation, opposed to ‘who are you‘. Same with a project brief for a logo or identity design.
People believe that asking ‘what we do‘ defines who we/you are and once an answer is given, we are labeled accordingly. The mass stereotype begins.
Society often steers definition away from the self to the collective.…Read More
October 25, 2010
If you’re stuck trying to make sense of a clients brief or explanation of what they do, try simplifying the task and start again.
I will read the online form that potential clients take the time to fill yet all too often feel I am reading an obituary rather than a colourful and useful introduction to their business.
Not everyone finds it easy to verbalise such things or even consider that this business has potential to be a strong personality with a dynamic heart and soul.…Read More
September 22, 2010
Every so often I add sections to my logo design brief form (always a work in progress), currently hosted by Google Docs. Anything to help in with the ‘getting to know your client and their business’ makes for a more exact and satisfying project. To this end I came by something else that one could add that I feel in some instances could be very informative and valuable.…Read More
June 28, 2010
Not all clients will have an accurate idea of how a logo design is created, some may have a good idea, some may think they know but don’t and some just admit to not knowing the first thing.
In the past, I have had a number of occasions where I assumed aspects of my logo design process were obvious. Fail. Confused and unhappy clients can be avoided if you lay it all out on the line before commencing work.…Read More
April 27, 2010
I was approached late last year by Foehn & Hirsch and asked if I would consider taking on the job of rebranding their existing identity. In terms of client prestige, this was a huge motivational boost me. Certainly the most comprehensive project I to date.
This isn’t just a logo design, this is the redesign and implementation of the core brand identity, the visual personality that speaks and attempts to establishes itself as a worthwhile brand in the eye of the consumer.…Read More
January 5, 2010
In rare moments of clarity, the odd thought pops into being. Nothing ground breaking, often consisting of nothing but common sense and reason. As well as the former and latter, they act as a timely reminder to myself and those I may work with.
In writing a letter to a client, the following statement came about. The words gracefully appeared as I attempted to explain and justify my own unique way of working on logo designs.…Read More