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How Do Graphic Designers Promote & Brand Themselves

How Graphic Designers Promote & Brand Themselves - Logo Series 16

After a good few years hiatus, the once popular: How Graphic Designers Promote & Brand Themselves, is now back.

Back with a fresh new selection of logo and graphic designers of many disciplines and niches, including but not limited to: logo design, icon design, graphic design, web design & development, UI & UX Designer, photography, illustration, and even fresh new talent in the form of design students and apprentices. :)

What is it?

What you'll fine below are the brand logos of various graphic designers, and a summary of what they do, and maybe a brief explanation of the thought and reasoning that went into their logo design.

That's it really. Nothing else other than a little showcase of designers brand logos and a brief bio.

Want to be Part of This?

If you'd like to participate in the next Logo Series, then please just visit this post for the required information: How Do Graphic Designers Promote & Brand Themselves

or grab me on Twitter:


How Graphic Designers Promote & Brand Themselves - Logo Series 16

Chloe Clem Graphic Designer
Chloe Clements - @ChloeClem91 - Chloe Clem Designs

I offer a graphic design service that is simple but unique. I help small brands establish who they are and what they want to say about themselves. I wanted my logo to communicate to my clients that I love minimalistic, edgy but simple design.

Black and white is something that can be used in any way.

My logo can also develop using any colour to accompany it. I wanted to create a brand that represents class and trend showing people that I know how to do the same for their small business.

Lion Heart Logo and Graphic Design

Sandile Mnguni - @SandileSandro

I'm a 23 year old from Pretoria, South Africa. I'm currently a graphic design student.

With the Lion Heart logo, I wanted to create a clean logo using only geometric shapes. I wanted to create a logo that could be versatile enough to be used on almost anything.

Dick Blacker Logo and Graphic Design

Dick Blacker — @Dick_Blacker —

I'm Dick Blacker or xDick in the design world, and long ago I started as a print-worker at medium advertising agency. But all things will pass and now I'm creating marks with all my love to design.

All my life I was trying to find my niche and here I am. So for the self branding. It's really the hardest thing - to create a personal logo. And after plenty of time, finally I like the result.

"x" is my philosophy, it's my life, my foundations, this is how I live. And this is me.

Alex Kirhenstein Logo and Graphic Design

Alex Kirhenstein – @draward – Corporate Identity & UI / UX Designer –

My name is Alex Kirhenstein. Also known as Draward since 2003. My logo design / mark always has been a representation of me and the way I work. I never wanted to be or look like a company.

I present myself as individual designer and person who can help clients with their projects within a friendly and collaborative approach. Draward is a place where the designer and company owner can make a perfect work together.

Regarding the mark itself, It’s the result of large amount of iterations and ideas. This logo hides multiple ideas in it. First and most obvious is the letter “D” which is the first letter from Draward.

Secondly this mark represents a sail. My country has been linked with the sea from ancient times and this pays respect to that history of outstanding sailors and ship builders. Thirdly it’s a road. This symbolizes the never ending process of making yourself better, learning and experience.

Logo Geek Ian Paget

Logo Geek - Ian Paget - @Logo_Geek

Working for an agency I’ve always had side projects that would challenge my design skills, and allow me to learn and improve. After working on a long-term personal project I turned to logo design, as it was something I enjoyed, could be done quickly, and could easily fit around a full time job without burning out. I set up Logo Geek, a name I selected after searching endlessly for domains, and finding the uk domain was available.

What started out as a fun side project has since grown into a strong personal brand, and a real passion. I frequently work on logo designs for paying clients, and run an active social media group for designers where I share the latest and greatest logo and branding resources. It’s still a side project, but I have long-term plans to do so much more!

For the logo I wanted something that was very simple, clean and precise. Something that would remain timeless, yet allow flexibility as I grow. I focused on creating my own personal typeface that I could use on everything I do, be it different websites I work on, or future books.

I feel I’m a hard working individual and can be quite serious, putting a focus on strategy and goals, so was keen to have a design that reflected that mentality. I also considered the perception of the brand when potential clients visit. Logo Geek as a name can sound low-end, so my goal was to give the impression of a mid to high-end priced design service on first look.

I believe my most identifiable mark is my social media icon, a photo of me, which I make an effort to use everywhere I go online. For me I believe this is more important than my type based logo as most of my web traffic comes from social. Because of this I include the icon in a prominent position on my website to aid visual match and recognition from social visits. For that reason I've included this icon within the logo image provided.

Kyle Robertson - Logo Graphic Designer.jpg

Kyle Robertson - Graphic Designer - @kyledesignman -

Creating a new identity for anyone is a challenging task. But to put the creative spotlight on yourself is an interesting experience for any designer.

I set about rebranding myself in an attempt to establish myself in the design community and present myself in a more professional and appealing way.

Using my own signature as a starter point, I roughly sketched out a few ideas of a new logo mark and settled on a crest made up of a few different elements. A Scottish lion symbol, a date stamp as well as a customised type version of my own signature. All of this supported by my surname and profession.

Gary Wai-man Kwok Logo Graphic Design

Gary Wai-man Kwok | Wai Logo Design |

Here's the truth straight up. I'm not a designer. I'm trying to be (according to the tagline on my blog). But by trade, by experience and by formal qualifications, I'm not a designer. I only love everything about design and try to self-teach as much as possible so that I can build a career that I could love.

And the logomark is a similar story. Actually, I hope that you can see it trying to be clever (just like I'm trying to be a designer) with the negative space forming the letter 'a'. But as well as trying to be clever, the logo represents what I love - things like the use of negative space in logo design. The orange bits aim to give it a bit of movement.

Hopefully, I can grow it to mean something career wise.

Daryl Woods – Public Image Design

Daryl Woods – Public Image Design –

In the 30 years since I founded Public Image Design, this is the fifth logo design I’ve created to represent the company. It’s also the greatest departure from previous versions which evolved from an eye graphic in blue and gold.

The inspiration for the new logo came from the work of graphic designer John Langdon. Mr. Langdon is one of the foremost authorities in the world on the subject of ambigrams.

An ambigram is a word or symbol that remains the same when transformed by rotation or reflection. I first marvelled at Langdon’s work in the Dan Brown novel Angels and Demons.

About a year ago, I discovered John Langdon’s own book, Wordplay. As I pondered the many brilliant designs in the book it suddenly occurred to me that my company initials in lower case were a natural fit for an ambigram.

As with any design project, I explored dozens of solutions. Most of the reference typefaces I looked at were quite gothic in nature but I wanted something slightly more modern and adapted this one. The “p” is a rotated “d”. The “pid” came with modest effort.

The dot of the “i” was a greater challenge. It was one of those problems you revisit again and again over a period of days. The solution was to stray from the strict angles and geometry of the letters and introduce a more playful, freeform element. It perfectly reflects my design style.

cellar design Graphic & Web designer

Nick Barnard - @cellardesignco - - Graphic & Web designer

I didn't want to use an existing font for the main part of my logo so I created the lettering out of simple geometric shapes inspired by some nice hand lettering I had seen a while back.

This is paired with Proxima Nova Light for the "design co" part for some contrast and improved legibility.

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archive vignelli

archive: vignelli features artifacts from the Massimo and Lella Vignelli papers as they are unpacked and processed at the Vignelli Center for Design Studies. We will share the experience of processing a collection and the excitement of discovering never before seen sketches, models, products and documents.

Our goal is to provide unique insights to the Vignellis’ design process, philosophy and language. The Vignellis’ work includes graphic design, branding, publication design, architectural graphics, exhibition, interior, furniture and consumer product design.

archive vignelli

This new website from the Vignelli Center, the "archive:vignelli", looks like it could be really quite interesting, once it gets itself established. Only a handful of images right now so definitely one to bookmark, follow, check back on.

Want to know one thing I came away with?

One doesn't have to be a rockstar doodler to actually do doodles. It's quite a common thing for designers' to feel slightly embarrassed about sketching up ideas, thoughts, directions let alone showing them to the world, or a client.

I always refer to my mess of sketches as the result of doodling on a crumpled up napkin before I show a client. This, I find, helps lower any possible expectations they might have been harbouring on being shown a work of art.

The idea is the work of art, not the medium it is shown on.

It can be a struggle to not keep feeling so conscious about your sketches, but will likely be the perfectionist in you. Don't beat yourself up over this, because seriously, look at these sketches by Massimo, especially the egg holder one. The aim there was to show the concept, which is clear as day, not to get a gold-star for colouring within the lines.

archive vignelli

archive vignelli

archive vignelli


London 2012 Olympic medals by British artist David Watkins.

London 2012 Olympic medals by British artist David Watkins.

London 2012 Olympic medals by British artist David Watkins.

Since traveling up to witness the London 2012 Olympic Opening Ceremony I have become somewhat more interested in the design and implementation of the Olympic branding.

Caught a post on The Fox is Black where Bobby Soloman took note of the Olympic medals' design.

Bobby makes a very valid point about the controversial Olympic logo looking far more satisfying as, "…extruded metal.". I have to agree with this observation, but I will also go a little further. Now I have seen the Olympic logo up very close and personal, and seeing how it works in the overal grand scheme of things, my particular hatred for that rather unique logo design has softened considerably.

Walking around the Olympic part, and taking in all the Olympic branding, that logo becomes a lot more agreeable than it had done when catching a glimpse of it lobbed onto the side of a UPS. It wasn't a great look, lets be honest.

Not all logo designs do manage to hold their own, on their own, but when viewed in the great grand scheme of things they can often be transformed. Not sure this is the best way to design a brand logo, as I do strongly feel a logo needs to work as well on it's own and as part of the bigger brand picture.

The Olympic logo does look pretty cool as this, "…extruded metal.", although not quite sure about that box keyline around the logo? Even that rather angular Olympic font, which did bother me a little, now looks pretty good to me on adorned on those glorious medal ribbons. Font also looks pretty impressive when viewed up close and personal on various Olympic Park signage.

You can read more on The Design of the 2012 London Olympic Medals over on the

» Via:

London 2012 Paralympic Games Medals

London Olympic Medal Diagram

Identity Suite- Visual identity in stationery

Identity Suite- Visual identity in stationery

Identity Suite- Visual identity in stationery

A good design book is one of the key ingredients in obtaining and ferreting out inspiration for your next design piece. There are no shortage of logo design books from which to harness the power of inspired thoughts, but it's important to have the bigger picture in mind.

This is where Identity Suite: Visual Identity in Stationery by Victionary—someone needs to tell them that their current website design, specially colour choice and the general tinyness of everything, leaves a little to be desired—as it provides a tremendous resource for when you are tasked with creating more than 'just' that logo.

Being able to sense and imagine that larger dimension, and be able to visualise how your new logo design will work, for your client, across a range of touch-points is superportant. Not every client mind has the budget for the sort of stationery designs you may see in books like this, however, it is still incredibly useful to see how stationery can be designed effectively and creatively.

Identity Suite: Visual Identity in Stationery not currently available, but it's worth keeping an eye out for it on Amazon. The presentation of the book looks spot-on, so I would imagine it costing somewhere between £25-£45?

You can view more photographs of the inside over at Victionery, here are a few:

Identity Suite- Visual identity in stationery



So says Victionary: The most fundamental of all branding tools is a company's own stationery. Being the most frequent touch points between staff and clients, corporate stationery remains a perfect and most basic branding tool for companies in any industry and of any size.

Investigating about 100 complete stationery sets, Identity Suite is an up-to-the-minute epitome of successful branding through office supplies today. Through the choice of stationery items to include and designers' attention to details, these highly characterised letterheads, labels, tapes, folders, notepads, memo pads, wrappers... and many more can be customised to befit specific operation needs and visualise brand visions at the same time. Seven in-depth case studies will also highlight the lavishly designed and executed branding and rebranding campaigns for new luxurious apartments, a sizable mixed-use development, designer hotel, five-star historic hotel, an independent industrial designer and fashion boutiques from around the world.

» Via: TypeToken