Steve Jobs talks Branding Circa 1997 ‘Think Different’

Steve Jobs makes perfect sense talking about Apple and branding. On the tail of Apple’s struggle to go mainstream this is around the time the ‘Think Different’ campaign was initiated, with a glimpse of the first advert.

I wonder if he knew then the path he would ultimately take Apple and ‘us’.

Mention’s a few times about Apple’s ‘core’… :)

Found via TheNextWeb