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Steve Jobs makes perfect sense talking about Apple and branding. On the tail of Apple's struggle to go mainstream this is around the time the 'Think Different' campaign was initiated, with a glimpse of the first advert.

I wonder if he knew then the path he would ultimately take Apple and 'us'.

Mention's a few times about Apple's 'core'... :)

Found via TheNextWeb

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Posted By: The Logo Smith: Freelance Logo & Brand Identity Designer.


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This free font: Apple-Sans-Adjectives is certainly quite fun, and intriguing, but not so sure on the practical side of things

Apple-Sans-Adjectives was designed [email protected] & @Rich_Cahill, and they have kindly made this font available as a freed