First impression and without context or any background info, this looks a little dull to me. I have always like the previous Standard Life logo, strikingly classy and functional.
Am sure the new logo works well in application, but doesn’t work for me on it’s own. Feel’s too tight in this blue box, and the yellow flash just feels odd.
Limp and unbalanced/top heavy.
Maybe there is a reversed blue text version without the container, this could look better I imagine, but still not as striking as the original.
If you are looking to hire a consummate and professional logo designer, then might I overtly suggest you give some thought to hiring me? With over 24 years experience, and a pretty nifty logo design portfolio, I can assure you I am darn capable, and a sure safe bet as far logo designers come."
Categories: My Views
Written by Graham Smith on February 21, 2011