you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Graham Smith — the original Logo Smith since '86.
First impression and without context or any background info, this looks a little dull to me. I have always like the previous Standard Life logo, strikingly classy and functional.
Am sure the new logo works well in application, but doesn’t work for me on it’s own. Feel’s too tight in this blue box, and the yellow flash just feels odd.
Limp and unbalanced/top heavy.
Maybe there is a reversed blue text version without the container, this could look better I imagine, but still not as striking as the original.
Source Link Logolounge.com ukgroup.standardlife.com
It’s got a real “facebook” feel about it to me…
Good God yes, that’s what I was feeling, but couldn’t put my facebook on it…
Now it just looks worse to me.
Good call Phil on the facebook reference, also don’t see the reasoning for the triangle thats been cropped from the old version, or even its placing. Even the pattern they have created on the website using the triangle just looks totally out of sync and really doesn’t work
Very interesting stuff i got here. I must say thanks for sharing that. great post. Keep sharing more informative stuff.
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