Am sure the new logo works well in application, but doesn't work for me on it's own. Feel's too tight in this blue box, and the yellow flash just feels odd.
Limp and unbalanced/top heavy.
Maybe there is a reversed blue text version without the container, this could look better I imagine, but still not as striking as the original.
Freelance Logo Designer (Brand Identity) & Graphic Design Studio with 25 Years Experience. The Logo Smith offers the following Creative and Tech Services: Custom Logo Design; Graphic Design; Tag Lines, Brand Identity Design & Redesigns; Brand & Graphic Standards Manuals & Style Guides; Business Stationery; App Icons; Brand Consultation; Typography; Secure Wordpress Installs, Theme Customisation & Web Site Hosting; SEO & Social Media Consultation; and Tech, IoT (Internet of Things) & Lifestyle PR Services.
Logo logo design standard life
If you're looking to hire a Freelance Logo Designer, or want to work with a multi-disciplinary Graphic Design Studio, then look no further:
If you like the logo work you see, then I'd be thrilled to hear from you, and find out how I can help you. Please either visit my
Freelance Logo Design Proposal Template for Download
Google Takes on Content Farms and black-hat SEO
Home » Graphic Design Blog » My Views » Standard Life gets a new logo design