Logo Process – Unholy Ladies Undergarments Identity Development

Sneak Peek – Unholy Ladies Undergarments

This is just a sneak peek of  a logo and identity design I recently completed for a ladies lingerie/underwear/undergarments company, ‘Unholy’.  A interesting use of negative space to create a impression of the female form, from various angles. The Sneak Peek is to provide an initial view of the logo images and is linked to my portfolio. An in-depth ‘logo design process’ post will be done in time brief and to the point information on that design. It will be linked to the images currently existing in my portfolio.

Identity for a ladies lingerie and underwear seller of more provocative and risque nature. Think Ann Summers but more ‘devilish’.

Needed to capture a stylish and elegant naughty and mischievous feel, but not seedy or cheap. Something to hopefully smile about when you see it.

Logomark

The logomark I have thus created has a few meanings. Not all are obvious but they are subtle in nature. The main representation is of the view of in between a ladies thighs, with her legs open up.  There is a slight visual link to the ‘behind’, and also ‘breasts’. Some people initially see a cat, the nose and low profile mouth, before seeing the various female shapes. Even the cat has devil and underworld associations. Maybe a gremlin, maybe a devil.

The top part of the mark, the pubic region, stretches out to form a devil horn/ears look.

These are a few of the logomark versions.

Typography

The main font is MrsEavesSmallCaps with the tag line being Agenda Bold.

Thanks

Thanks to all those who helped with the feedback process during the last stages of this design. As this was clearly aimed at the ladies, I needed some feedback to ensure I hadn’t overstepped the mark in any area. So thank you to all you who commented on the GetBackboard web app, proved to be immensely useful.

Thanks to Kris Schindler for the cool and useful suggestion of changing Lingerie for Undergarments, that was a winning idea.