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Sneak Peek – Unholy Ladies Undergarments
This is just a sneak peek of a logo and identity design I recently completed for a ladies lingerie/underwear/undergarments company, ‘Unholy’. A interesting use of negative space to create a impression of the female form, from various angles. The Sneak Peek is to provide an initial view of the logo images and is linked to my portfolio. An in-depth ‘logo design process’ post will be done in time brief and to the point information on that design. It will be linked to the images currently existing in my portfolio.
Identity for a ladies lingerie and underwear seller of more provocative and risque nature. Think Ann Summers but more ‘devilish’.
Needed to capture a stylish and elegant naughty and mischievous feel, but not seedy or cheap. Something to hopefully smile about when you see it.
Logomark
The logomark I have thus created has a few meanings. Not all are obvious but they are subtle in nature. The main representation is of the view of in between a ladies thighs, with her legs open up. There is a slight visual link to the ‘behind’, and also ‘breasts’. Some people initially see a cat, the nose and low profile mouth, before seeing the various female shapes. Even the cat has devil and underworld associations. Maybe a gremlin, maybe a devil.
The top part of the mark, the pubic region, stretches out to form a devil horn/ears look.
These are a few of the logomark versions.
Typography
The main font is MrsEavesSmallCaps with the tag line being Agenda Bold.
Thanks
Thanks to all those who helped with the feedback process during the last stages of this design. As this was clearly aimed at the ladies, I needed some feedback to ensure I hadn’t overstepped the mark in any area. So thank you to all you who commented on the GetBackboard web app, proved to be immensely useful.
Thanks to Kris Schindler for the cool and useful suggestion of changing Lingerie for Undergarments, that was a winning idea.
Tagged: devil, freelance logo design, getbackboard, logodesign, logos, negative space, unholy
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oh this is devious.
i love it….
what a GREAT position to be viewing undergarments from…
oh this is devious.
i love it….
what a GREAT position to be viewing undergarments from…
Ha! clever
Ha! clever
Nice! I was curious since you had tweeted about it to see what you would come up with. I must say this is almost perfectly done. The Thigh, the Devil and the Breast are all there yet for those who do not see, even then the logo is too powerful. I also loved the idea of how it resembles a Cat, another reference to Satan. If it was my company, this would have got you extra creds! ;) Really hope the client loves it Graham. Do let us know of its fate.
Nice! I was curious since you had tweeted about it to see what you would come up with. I must say this is almost perfectly done. The Thigh, the Devil and the Breast are all there yet for those who do not see, even then the logo is too powerful. I also loved the idea of how it resembles a Cat, another reference to Satan. If it was my company, this would have got you extra creds! ;) Really hope the client loves it Graham. Do let us know of its fate.
Brilliant creative and sexy. Perfect for the branding!
Brilliant creative and sexy. Perfect for the branding!
I bet you had fun researching that one… ;-)
I bet you had fun researching that one… ;-)
I love the clean execution. Color & font execution is very nice. I even like the fact I can’t stop staring at it because it is so risque.
My initial reaction is “What is that odd shape?” After seeing the thighs you understand what is going on.
Why the creepy eyes? I think they are eyes, two raindrops. Can’t say that the eyes are working for me for many reasons.
Overall as a women, I can’t say I get it.
The eyes have been a issue, but when i reached out on Twitter and asked for comments, the eyes seemed to be a positive feature for many women. Ofcourse some don’t like them, find them creepy, but the opposite is also true, finding that they add that extra level of ‘interest’ and making it ‘not just a ladies area’ but adding a extra focus.
In this case, I opted to go with the majority and I felt that without them it became less curious.
The cat aspect is also not entirely accidental. As with any logo with multiple meanings, not everyone will see and view it as intended, just a risk of doing something like this.
:)
Graham,
Everyone will walk away with a different image and wonderment. There can be many interpretations.
I see the logo without the eyes above and I do agree without it the logo would lose a lot of interest.
One thing for sure–you got people staring at it, upside down, sideways–you got our attention.
Still find the eyes creepy but I am still coming back for more. : P
I love the clean execution. Color & font execution is very nice. I even like the fact I can’t stop staring at it because it is so risque.
My initial reaction is “What is that odd shape?” After seeing the thighs you understand what is going on.
Why the creepy eyes? I think they are eyes, two raindrops. Can’t say that the eyes are working for me for many reasons.
Overall as a women, I can’t say I get it.
The eyes have been a issue, but when i reached out on Twitter and asked for comments, the eyes seemed to be a positive feature for many women. Ofcourse some don’t like them, find them creepy, but the opposite is also true, finding that they add that extra level of ‘interest’ and making it ‘not just a ladies area’ but adding a extra focus.
In this case, I opted to go with the majority and I felt that without them it became less curious.
The cat aspect is also not entirely accidental. As with any logo with multiple meanings, not everyone will see and view it as intended, just a risk of doing something like this.
:)
Graham,
Everyone will walk away with a different image and wonderment. There can be many interpretations.
I see the logo without the eyes above and I do agree without it the logo would lose a lot of interest.
One thing for sure–you got people staring at it, upside down, sideways–you got our attention.
Still find the eyes creepy but I am still coming back for more. : P
I can only see a cat nose and mouth in that logo!
When and if you see the female form then it will become clear as mud… :)
Look at the negative area.
The ‘pussy’ association might not be the worst thing ever.
LOL, well yes. There is that, just glad that someone else mentioned it on my blog and not me… :0)
I can only see a cat nose and mouth in that logo!
When and if you see the female form then it will become clear as mud… :)
Look at the negative area.
The ‘pussy’ association might not be the worst thing ever.
LOL, well yes. There is that, just glad that someone else mentioned it on my blog and not me… :0)
Graham Smith
great job dude nice font using and tagline quite good but Composition is good :) …!
Graham Smith
great job dude nice font using and tagline quite good but Composition is good :) …!
I saw this a few days ago and had to come back. I think it’s enjoyably clever, really very well executed, and works amazingly well to trigger different associations at once. Great stuff.
The one thing that’s vaguely nagging me about it – as a woman, but maybe also just as me – is the inherently male* perspective. It took me a moment to «see» the between-the-thighs image because uh, as a woman I usually see my underwear from a different perspective. ;-)
(*Leaving aside same-sex relationships for the sake of argument/simplicity.)
So, dunno, who’s the main target audience: is it really mostly guys shopping for something sexy for their SOs to wear – or women shopping for themselves?
Mostly, I’d just be very curious if you’ve received noticeably different reactions from males and females to this design.
I think that’s kind of the point. As a male you’re going to see it as a woman’s underwear from the perspective all men what to be seeing it (and will want to buy their product, since you want to be looking at your significant other from that angle). As a woman you’ll see the intricate shape and the ‘devilish’ and ‘feline’ traits first, and with the name of the brand will instantly make an association with sexy underwear (which you want to be wearing while your significant other salivates over you).
I saw this a few days ago and had to come back. I think it’s enjoyably clever, really very well executed, and works amazingly well to trigger different associations at once. Great stuff.
The one thing that’s vaguely nagging me about it – as a woman, but maybe also just as me – is the inherently male* perspective. It took me a moment to «see» the between-the-thighs image because uh, as a woman I usually see my underwear from a different perspective. ;-)
(*Leaving aside same-sex relationships for the sake of argument/simplicity.)
So, dunno, who’s the main target audience: is it really mostly guys shopping for something sexy for their SOs to wear – or women shopping for themselves?
Mostly, I’d just be very curious if you’ve received noticeably different reactions from males and females to this design.
I think that’s kind of the point. As a male you’re going to see it as a woman’s underwear from the perspective all men what to be seeing it (and will want to buy their product, since you want to be looking at your significant other from that angle). As a woman you’ll see the intricate shape and the ‘devilish’ and ‘feline’ traits first, and with the name of the brand will instantly make an association with sexy underwear (which you want to be wearing while your significant other salivates over you).
This one is my favourite
Sublime! Love it.