The concept? Evaluating how Austrian people recall then draw each of the above 12 brand logos. 25 people were given 1 brand each. Not entirely sure when this brand experiment was conducted, as it might put the BP results into perspective.
Just a few of the results below.
Coco-Cola is a tricky one as everyone knows the general form, but trying to sketch or draw the intricate curves of the script IS a real challenge, most get the basic shape and form.
Curious to see how many people still thought BP’s logo was the old shield style.
But you would think that out of the selection, Apple would be a good one to get. Mildly surprised just how some of these Apple sketches turned out. :-0
But Oh my God, just look at some of these…