The Logo Smith Logo Design

Design Blog: posts on logo design, brand identity and typography - Subscribe


Sketching 12 brand logos from memory

The concept? Evaluating how Austrian people recall then draw each of the above 12 brand logos. 25 people were given 1 brand each. Not entirely sure when this brand experiment was conducted, as it might put the BP results into perspective.

Just a few of the results below.

Coco-Cola is a tricky one as everyone knows the general form, but trying to sketch or draw the intricate curves of the script IS a real challenge, most get the basic shape and form.

Curious to see how many people still thought BP’s logo was the old shield style.

But you would think that out of the selection, Apple would be a good one to get. Mildly surprised just how some of these Apple sketches turned out. :-0

Visit Monocrom to view the rest. Found on BrandFlakesForBreakfast

Coco-Cola

BP

Apple

But Oh my God, just look at some of these…

Hire The Logo Smith Banner
Tags: , , , , , , ,
Categories: Famous Logos
This post written by





Home » Design Blog: posts on logo design, brand identity and typography » Sketching 12 brand logos from memory