I recently completed the Sifter logo design, and was truly excited, and chuffed, to see how the business cards ended up.
I really am quite proud of how the Sifter logo turned out, but more pleased that Garret’s vision for the card design came to fruition. Garret was super intent on going as minimal as possible with the card design, and I really think it turned out brilliantly. The mono version of the Sifter logo looks particularly striking with the letterpress adding the finishing touch.
Garret has written up a neat little post, on the background of these cards, over on the Sifter blog: Practicing Craft via Cards
MetaPost Tags: business cards, Evan Calkins, Hoban Press, letterpress, logo design, Sifter
Post Categories: Logo & Brand Identity, Portfolio
Post Written by Graham Smith: @thelogosmith on June 23, 2012
Previous & Next PostsTOPAZ: Macintosh Styled LED USB Light By Gem Hsin
Identity & Lettering For “Louis” By Jon Contino