This is one seriously delightful font, designed by the prestigious Dalton Maag, for the Rio 2016 Olympics. What truely amazes me is how bloody hard it has to be has to be create a totally unique, yet stunningly beautiful, brush script style font, and Dalton Maag have utterly blitzed that challenge.
I took one look at this and instantly fell in love with it’s flowing curvy shape whilst having it’s own unique style, and let’s not forget to mention aspects of the fonts’ lettering having been inspired from real world geographical forms, and physical objects.
Would so love to get my hands on this font, but doubt it will be made available for general use—although it has been known for slightly altered versions to be made available for sale, I guess this ultimately comes down to the agreement with the Olympics. Maybe also we might have more chance of seeing it as a commercial release after the Olympics when the Rio 2016 brand starts to fade.
» Via: DesignWeek
MetaPost Tags: Dalton Maag, fonts, Rio 2016 Olympics, typeface
Post Categories: Designer Focus, Typography
Post Written by Graham Smith: @thelogosmith on July 24, 2012
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Me at the London Olympics Courtesy of Samsung Mobile