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Some time back I posted an article detailing the customisation of my Helvetica logo 'Bastardizing Helvetica for the ImJustcreative Logo Design'. Since then I have made a couple of minor changes, mostly to the way the tag line 'Logo Identity Design' is positioned and styled. So here is the latest incarnation of the ImJustCreative logo design.

imjustcreative helvetica logo design

imjustcreative helvetica logo design

The logo has been styled this way as I feel it looks tighter and neater than the previous version, the tag line was lower case and sat underneath the main wording. Feel this one line version with uppercase tag line works much better.

Logo Integration with Websites

I have also the styled the logo this way to work with my new website redesigns which are in process. The main IJC site as well as Posterous and Tumblr are to be styled the same, as much as can done given each platforms own unique structure. You can see the effect I have gone for in the header and also on my Tumblr and Posterous Blog. Where the logo sits over both the intended side bars and then main content page. With left side of content vertically aligning with the 'L' in logo.

The base style has been 'big time' inspired from the CargoCollective website theme and the cool Cargo Tumblr theme. The aim of this game is epic simplicity.

The hugely cool guys over at Obox will be responsible for coding my new Tumblr and Posterous themes. These will be based on the current style, but re coded from scratch opposed to my rather nasty 'hacked' attempt. :)

This is a visual idea of what we are aiming for, just the basic header and sidebar. You can see the simple nature of the design and how the logo actually helps split the web page.

Website ideas

So am very excited at the prospect of a cohesive brand across my main websites. Expect to see the websites up and running possibly this side of Christmas.

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Posted By: The Logo Smith: Freelance Logo & Brand Identity Designer.


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This free font: Apple-Sans-Adjectives is certainly quite fun, and intriguing, but not so sure on the practical side of things

Apple-Sans-Adjectives was designed [email protected] & @Rich_Cahill, and they have kindly made this font available as a freed