Blog Archives

The only example of this original logo from 1972, a small and rough looking version.

The original 'The Gap' service mark filed in 1972. The origins of this drawing in stylized word form is February 29, 1972 when The Gap Stores filed a service mark application for U.S. federal trademark registration.

Recycling the original 1972 'The Gap' Logo

During the writing of my GAP post yesterday, I came across the original 1972 Gap logo design (service mark), then 'The Gap'. I had no idea this was from 1972 as I have a fairly recent t-shirt from GAP with this logo printed in yellow on brown.

Redraw GAP Service Mark

I decided to spend a few minutes redrawing this logo, tracing from the photo of my t-shirt. Remove the 'The' and slip it into the famous GAP blue box.

The following isn't a suggestion for a replacement GAP logo, just an experiment using both parts of GAP's original logo design.

In my mind, this doesn't look half bad. It keeps the roots of the very original GAP brand, yet in a style that is still decidedly modern. Not everyone's taste I am sure, but I just wanted to try and experiment with old parts, recycle the GAP logo and see what gives.

Summer 06 - Rock Colour Bus

 Previous Post:   The Gap Logo – Is the outcry and criticism justified
 Next Post:   Typographic Maps by Axis Maps

Posts of Similar Content:
AP (Associated Press) Rebrand by Objective Subject  Rebrand ahoy… AP (Associated Press) have announced their new logo which replaces the AP logo of 30 years long standing. Any logo that has been is use 30 years deserves utmost respect. I personally feel this 30 year old all red logo design could have been designed just yesterday. Fo...
Just Slightly Bothered by the Windows 8 Logo Design   Post Update: 19th February 2012 Now that the official statement on the Windows 8 logo published by Pentagram the perspective issue that I pointed out in the post below is now a mute issue.It also appears that the version of the Windows 8 logo referenced by myself and many other webs...
The Arabic FedEx Logo I may have the opportunity to work on a nice identity project with a client based in Dubai, Saudi Arabia, and with this possibility I need to brush up on certain skills: namely how typography, visual brand imagery and the actual finished logo design will need to translate to Arabic whilst keepin...
British Steel Logo 1969-1999 Designed by David Gentleman British Steel Logo 1969-1999 Designed by David Gentleman Famous Logos are a dime a dozen, but the British Steel logo designed by David Gentleman—abandoned in 1999—is one of those rare logo designs that truly stands the test of time. It still looks good now even amongst a swarm of similarly styled m...

Hire The Logo Smith - Freelance Logo Designer

More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly