The only example of this original logo from 1972, a small and rough looking version.
The original 'The Gap' service mark filed in 1972. The origins of this drawing in stylized word form is February 29, 1972 when The Gap Stores filed a service mark application for U.S. federal trademark registration.
Recycling the original 1972 'The Gap' Logo
During the writing of my GAP post yesterday, I came across the original 1972 Gap logo design (service mark), then 'The Gap'. I had no idea this was from 1972 as I have a fairly recent t-shirt from GAP with this logo printed in yellow on brown.
Redraw GAP Service Mark
I decided to spend a few minutes redrawing this logo, tracing from the photo of my t-shirt. Remove the 'The' and slip it into the famous GAP blue box.
The following isn't a suggestion for a replacement GAP logo, just an experiment using both parts of GAP's original logo design.
In my mind, this doesn't look half bad. It keeps the roots of the very original GAP brand, yet in a style that is still decidedly modern. Not everyone's taste I am sure, but I just wanted to try and experiment with old parts, recycle the GAP logo and see what gives.
Summer 06 - Rock Colour Bus
The Gap Logo – Is the outcry and criticism justified
Typographic Maps by Axis Maps
If you're looking to hire a Freelance Logo Designer, or want to work with a multi-disciplinary Graphic Design Studio, then look no further than The Logo Smith.
With over 25 years experience,
I'd be thrilled to hear from you, and find out how I can help you with your logo and brand identity design requirements. Please visit my
Home » Logo Design Blog | The Logo Smith: Freelance Logo Designer » Famous Logos » Recycling the original 1972 ‘The Gap’ Logo
Copyright © 2006-2016 All Rights Reserved Goddammit!
The Logo Smith : Freelance Logo Designer, Brand Identity & Graphic Design Studio
Providing PR Services with The PR Room: Technology PR, Smart Home PR, Internet of Things PR and Lifestyle PR Agency.
25 Years Experience in: Logo & Brand Identity Design, Graphic Design, Advertising, Marketing, and Commercial Print.