Punctuality Negative Space Logo Design in Helvetica
A personal logo project playing with negative space in logo marks. This logo, in Helvetica of course, came about more by accident, so nothing overtly planned. Whilst playing with another client logo, and looking at quote marks, I saw this thunderbolt shape that appeared when you put two together.
Seeing this negative space ‘thunderbolt/lightning’ shape, then spurred me to find a use for it. Initially came up with a pretty lame ass name, QuoteFlash, talk about literal. But that was really just putting some kind of name to the logomark. So I played with various shapes and rotations of the quote marks, played with colours, different fonts, positions… you name it, I tried it. Ultimately came back to what you see here.
Sometimes the first ideas can be the most suitable, changing things for the sake of changing is not always worth the hassle. Just because an idea might hit you in a flash, doesn’t mean you have to force yourself to spend countless hours looking at all other possibilities
Punctuality
The wording ‘punctuality’ popped into my head and felt this was pretty appropriate. Certainly not as lame as QuoteFlash. The logo, ‘Punctuality’ embodies both the meaning of ‘punctuation’ as well as being ‘punctual’.
A logo just for kicks. I mean, you could argue it’s not technically a logo, more of a type design. But that is for another discussion.
And breathe...
Article Posted On: November 29, 2009 by
Before you rush off somewhere else. If you have found this post useful, I would greatly appreciate it if you would consider signing up to my RSS feed, or Email newsletter. Follow me on Twitter or FaceBook. There are also my prolific postings on Posterous.
Any Stumbles, Tweets, Shares etc would be more that most welcome, convenient share buttons follow.
View Comments
Add your own comment
LOGO PROCESS ARTICLES
IDENTITY GUIDELINES
Advice, Tips, Thoughts & ViewsFree Fonts for Download
Brand Identity
Logo Design
Typography
Reviews
Posters
Flickr Sets
Famous and Well Known
Vintage & Retro
Archives
SIGN UP TO EMAIL NEWSLETTER
SIGN UP TO RSS FEED
Do I smell a Brandstack submission?
A picture has various different framing facets. You have the usual leading lines stuff and other guidelines also. A very useful guideline for taking good pictures is the use of the space in the photograph. When you know how to use the space in your photo your images can look better. Improper use of space can result in beginner shots that are uninteresting and will not captivate the viewer.