Punctuality Negative Space Logo Design in Helvetica

A personal logo project playing with negative space in logo marks. This logo, in Helvetica of course, came about more by accident, so nothing overtly planned. Whilst playing with another client logo, and looking at quote marks, I saw this thunderbolt shape that appeared when you put two together.

Seeing this negative space ‘thunderbolt/lightning’ shape, then spurred me to find a use for it. Initially came up with a pretty lame ass name, QuoteFlash, talk about literal. But that was really just putting some kind of name to the logomark. So I played with various shapes and rotations of the quote marks, played with colours, different fonts, positions… you name it, I tried it. Ultimately came back to what you see here.

Sometimes the first ideas can be the most suitable, changing things for the sake of changing is not always worth the hassle. Just because an idea might hit you in a flash, doesn’t mean you have to force yourself to spend countless hours looking at all other possibilities

Punctuality

The wording ‘punctuality’ popped into my head and felt this was pretty appropriate. Certainly not as lame as QuoteFlash. The logo, ‘Punctuality’ embodies both the meaning of ‘punctuation’ as well as being ‘punctual’.

A logo just for kicks. I mean, you could argue it’s not technically a logo, more of a type design. But that is for another discussion.

Article Posted On: November 29, 2009 at 9.29 pm
Written By Graham Smith - UK Freelance Logo Designer
In Categories: Branding, Freelance Design, Logo design, Portfolio, inspiration

A FEW OPTIONAL EXTRAS

If you enjoyed this post or website in general, then please consider signing up to the free ImJustCreative Newsletter (the bright orange icon). You can also find me on Twitter, Redux, FriendFeed and FaceBook daily, dispensing the latest in design, logo and typography news. If your choice of blog platforms include Tumblr or Posterous, then you can also follow my breadcrumb trails there. And the neat looking 'lightning bolt' icon is for my CargoCollective portfolio and the pink heart is for FFFFound.