portfolio & design blog of logo & identity designer, Graham Smith
A personal logo project playing with negative space in logo marks. This logo, in Helvetica of course, came about more by accident, so nothing overtly planned. Whilst playing with another client logo, and looking at quote marks, I saw this thunderbolt shape that appeared when you put two together.
Seeing this negative space ‘thunderbolt/lightning’ shape, then spurred me to find a use for it. Initially came up with a pretty lame ass name, QuoteFlash, talk about literal. But that was really just putting some kind of name to the logomark. So I played with various shapes and rotations of the quote marks, played with colours, different fonts, positions… you name it, I tried it. Ultimately came back to what you see here.
Sometimes the first ideas can be the most suitable, changing things for the sake of changing is not always worth the hassle. Just because an idea might hit you in a flash, doesn’t mean you have to force yourself to spend countless hours looking at all other possibilities
Punctuality
The wording ‘punctuality’ popped into my head and felt this was pretty appropriate. Certainly not as lame as QuoteFlash. The logo, ‘Punctuality’ embodies both the meaning of ‘punctuation’ as well as being ‘punctual’.
A logo just for kicks. I mean, you could argue it’s not technically a logo, more of a type design. But that is for another discussion.
Categories: Logo & Brand Identity, Portfolio
Tagged: helvetica, logo design, logos, negative space, punctuation, quote marks < Previous: The Winners of the Typodarium 2010 Typographic Calendar
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Do I smell a Brandstack submission?
Do I smell a Brandstack submission?
A picture has various different framing facets. You have the usual leading lines stuff and other guidelines also. A very useful guideline for taking good pictures is the use of the space in the photograph. When you know how to use the space in your photo your images can look better. Improper use of space can result in beginner shots that are uninteresting and will not captivate the viewer.