A personal logo project playing with negative space in logo marks. This logo, in Helvetica of course, came about more by accident, so nothing overtly planned. Whilst playing with another client logo, and looking at quote marks, I saw this thunderbolt shape that appeared when you put two together.
Seeing this negative space 'thunderbolt/lightning' shape, then spurred me to find a use for it. Initially came up with a pretty lame ass name, QuoteFlash, talk about literal. But that was really just putting some kind of name to the logomark. So I played with various shapes and rotations of the quote marks, played with colours, different fonts, positions... you name it, I tried it. Ultimately came back to what you see here.
Sometimes the first ideas can be the most suitable, changing things for the sake of changing is not always worth the hassle. Just because an idea might hit you in a flash, doesn't mean you have to force yourself to spend countless hours looking at all other possibilities
The wording 'punctuality' popped into my head and felt this was pretty appropriate. Certainly not as lame as QuoteFlash. The logo, 'Punctuality' embodies both the meaning of 'punctuation' as well as being 'punctual'.
A logo just for kicks. I mean, you could argue it's not technically a logo, more of a type design. But that is for another discussion.
The Winners of the Typodarium 2010 Typographic Calendar
Orbitron Font – Free Open Source Font for Download
If you're looking to hire a Freelance Logo Designer, or want to work with a multi-disciplinary Graphic Design Studio, then look no further than The Logo Smith.
With over 25 years experience,
I'd be thrilled to hear from you, and find out how I can help you with your logo and brand identity design requirements. Please visit my
Home » Logo Design Blog | The Logo Smith: Freelance Logo Designer » helvetica » Punctuality Negative Space Logo Design in Helvetica
Copyright © 2006-2016 All Rights Reserved Goddammit!
The Logo Smith : Freelance Logo Designer, Brand Identity & Graphic Design Studio
Providing PR Services with The PR Room: Technology PR, Smart Home PR, Internet of Things PR and Lifestyle PR Agency.
25 Years Experience in: Logo & Brand Identity Design, Graphic Design, Advertising, Marketing, and Commercial Print.