you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Graham Smith — the original Logo Smith since '86.
UPDATE: The Pure Storage Logo Applied – Photos of the branded FlashArrays now up.
This is just a quick peek at a final logo design for a new computer storage start-up, making enterprise arrays. My usual in-depth logo process post will come shortly.
The client conceded that the ‘Pure’ portion of the name posed some challenges given the prolific nature of the name in pretty much everything and anything. Pure this, Pure that, so the challenge was to not fall into something so predictable as a rain drop, or water or anything else that has been used a million times before.
Crucially, the logo needed to stand out against many well known brands in their market.
This project saw the most amount of sketches and ideas I have yet done for a project, and thought I would never come up with something appropriate. Then one morning I was making some breakfast and pulled out a tub of honey, which has pure on it.
Then the bells started ringing. From this I went to bees, then to hives, then to hexagon, then to speed and agility, to organisation, to intelligence, to workers to ‘hive mind’ and pretty much every thing to with bees could be attributed to this company.
The idea spawned some sketches on bees etc, then I focused on the hives. The Hexagon shape ‘P’ was the end result. The initial ‘P’ formed from a pure honey hive. Elation.
Client was ecstatic with the mark as well as having a solid meaning to it. We both got our simple, clean and bold mark. I have a list of over 50 direct and non direct competitors and this logo stands well on it’s own as a design, which was the ultimate aim for a new start-up, to give them a fighting chance at being noticed.
fantastic logo, I love it when ideas hit you like that! It's great to see something refreshing and different when using a word so widely used in logos these days.
Hate to rain on your parade but thats a hexagon not an octagon lol
Fair comment. :) Think I'll change the copy… LOL
Solid idea! I love those moments when inspiration hits your brain. It's a beautiful moment.
I just hope I dont get a honey logo to do that has Pure in the name, then i'll be a little frustrated :)
It was a challenging project in that regard. It was clear something 'different' needed to be done, but plucking a 'something different' that is appropriate for a certain business is often easier said than done.
So I had my moments of doubt at the beginning, but it turned out OK. :)
great logo, very clean and.. pure :)
btw: I think this presentation is better than the one dribbble.
Good work fella, really like the thinking and simplicity of the design.
Legend. Love it.
Ask and thee shall receive; http://imjustcreative.com/the-pure-storage-logo-applied/2011/08/23/
What a great looking logo, aesthetically pleasing and love the colour.
It’s funny how you focus on the P for pure, when the shape so clearly resembles the top of an S curve as well. Genius! Honey! Bees! Hives! Hexagons!