BTW Great post, I’m going to link it from my blog at http://www.blog.uneekgrafix.com

-uneekGrafix

Worse than this scenario, is a when you send a client away with a stellar brand identity that you are insanely proud of, only to find a few years later that their business has shut down for whatever reasons.

The identity? Lost forever, never to be used again. You can’t use it again because you passed on the copyright, and the owner has just binned it along with the rest of the business.

Agghhhh!!!

From time to time there are website interface designs that I do that some clients just don’t like, for whatever bizarre reasons, but I know they are in the back burner and may lend themselves to new projects that may arise.

There is nothing more frustrating than not being able to use a piece of creative you feel really strongly about. The only thing that keeps me partially sane is knowing it may not go to waste totally.

This post was mentioned on Twitter by jeremyjaymes: RT @imjustcreative: Do You Use Previous Logo Design Concepts for New Clients? | http://su.pr/2nrxf4 (via @obox)…

The noise got worse and worse and eventually the machine ground to a halt!

All efforts to get it going again failed so an expert was called in – he took one look at the machine grabbed his lump hammer and gave one of the components and almighty whack!

The printing machine started immediately and purred along as if it were brand new.

Cheers rang round the factory – the big account could be delivered on time and jobs would be saved…

A couple days later, the expert’s invoice arrived for the amount of £10,000!

The MD was livid! He demanded an itemized breakdown – after all, all he had done was hit the machine with a hammer – it took all of a few seconds!

The expert smiled and duly supplied an invoice that read:

“Hitting faulty valve with hammer £10.00. Knowing which valve to hit: £9,990.00.”

The value of expertise.

I’ve been approached by a “pasta restaurant”, made some sketchs, he choose one and the project evolved

later the same year, another “pasta restaurant” asked for an identity, the project “background” was very similar

well I reused some of the sketchs, but had to make some changes, the new client choose a new sketch, but the previously done helped him make hsi choice and tell me what he wanted!

the fact that I already worked on the same kind of project doesn’t influence any price changing

20 seconds later he handed it to her and she was very pleased with it. She said, “This is wonderful, what can I pay you?” “$5,000.” Came his reply. “But it only took you 20 seconds!” she said. “No,” he said, “it took me my whole life.”

Nous, knowledge, experience, a deep understanding of your area of expertise is what client x is buying. If you went to them with the same idea but it wasnt worked up to presentation level there wouldn’t be a problem.

ideas are reusable, the context changes, use the new parameters to mix in something brilliant for your new client. Spot on in my book.