LaveryPennell

Logo type design for London based corporate consultants, LaveryPennell.

Typeface based on NewJohnstonMedium with modifications to letters: l, a, e, y, p and n. Some of the adjustments include the alteration of the y to match the slant of the forward slash used to separate the two surnames, which also now matches the slants on the l, a, and e. Also create a faux ligature with the 2 final l’s.