The Logo Smith - Freelance Logo Designer For Hire

Zulu Safari


Previous Logo Project: « JoomlaBamboo: Logo Design
Next Logo Project: Kristen Wheeler: Logo Design »

Zulu-Safari-logo-designed-by-Graham-Smith

ZuluSafari logomark design Negative by imjustcreative

Logomark, encompassing the initials Z & S,  designed for Zulu Safari (@ZuluSafari): an American missionary travelling around South Africa.

The client, who spends a lot of time travelling around Africa, needed an identity to distinguish himself. The aim to try and modernise the, sometimes antiquated, perception of missionaries as a whole.

The challenge was to avoid any obvious cliché associations with safari, zulus, Africa, religion etc. It was a potential field of cliché mines whilst not making is so clinical, or generic, to have no meaning at all. I instinctively went down the route of the obvious at first, herds of animals, zulu warriors, desserts, trees, tribal patterns and then once suitably hacked off with the amount of clichés on one pasteboard, we moved on.

After many sketches and head banging sessions, I developed this very symbolic icon that has several meanings and associations.

The main logomark consists of the initials, ‘Z’ and ‘S’. Yet, when drawn in a certain style, creates the impression of a face, the eyes and nose that has a tribal look and feel to it.







Related Posts
TP PT Initial Logo Design For Sale PT TP Initials Logo Design For Sale This PT TP logo for sale is based on the initials P and T, but given the relative positions of the letters, both versions are equally viable, so you could have the initials in either of these two combinations. This would make a great personal logo mar...
Bike Shop Logo Design for Sale: Roadbar Riders Roadbar Riders - Bicycle Shop Logo Design for Sale This cycle shop logo for sale is based on a rather cute idea of some road bicycle 'dropped' handlebars forming the shape of a windy road. I couldn't decide between: RoadBar RIders and RodeBar Riders, as both conveyed the same notion of ri...
Church Logo Design for Sale: Peoples Church of Everywhere Peoples Church of Everywhere - Church Logo Design for Sale This church logo for sale is based on a rather simple idea of circles representing both the 'cross' and 'people'. The top-half of the cross is surrounded by the 'people' (four circles), visually depicting the convergence of people far...
Logo Design for Sale: AV or VA Logo Logo for Sale: AV or VA Logo Design This logo for sale is based on angled linear design, that spells out a number of letter variations (depending on which way you look at it). The primary orientation spells out the initials AV, but if you flip the logo horizontally you get the initials V...
Work In Process: Homes Alive Pets Logo Rebrand Logo Rebrand for Homes Alive Pets Refresh the typeface, look at new colours, incorporate Pets into the brand name then come up with a double tag-line that focuses on the brands new direction. A few things: 1. made the dog a little more fuller in the head, and added some semi-alert ears, as ...

Previous Logo Project: « JoomlaBamboo: Logo Design>
Next Logo Project: Kristen Wheeler: Logo Design »


Home » Portfolio » Zulu Safari