Subscribe to the Blog with or | Post Updated: May 19th, 2014 | First Published: May 21, 2012
Posted by: Graham Smith in Categories: Logo Portfolio, Portfolio
Logo and brand identity redesign project for Abacus Insurance Brokers. Abacus was the first American online insurance brokers and the rebrand is part of their continued efforts to refresh their image. I also created the tag line for the new Abacus logo, "Intelligently Delivered."
The images above show the start of the brand identity guidelines, and specifically focus on the general usage of the Abacus Insurance logo.
We have logo versions for: interior and exterior signs, website header, stationery and print design, a short/mini logo and just the logo mark with/without a boxed container. The contained version being used as website favicon and social media profile image,
For ease of use, and visual continuation, the right side of the logo specification sheets share common information for: typeface choices and colour palette. The top-left displays each of the logo variations.
This is not the end of the project as we are still working on aspects of the redesign with the design taking a semi organic, adaptive and evolutionary process. The creation and format of the brand guidelines have taken a more modular form where additional designs and sheets can be added, with ease, into a binded folder.
An image strip (below) showing how the new Abacus logo mark came to be.
The Logo Elsewhere
This image (below) shows a few design ideas for branding of one small part of the identity: golf balls.
If you like the work I've done in my Portfolio, and also the Monomarks immediately above, and are looking to hire yourself a highly talented, and very experienced (25 Years), Logo and Brand Identity Designer, then look no further.
There's also some useful pages that might help you familiarise yourself with me as a person, how I work, and the sort of service you can expect if you hire me:
Home » Logo Portfolio » Abacus Insurance: Logo, Brand Identity Design
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The Logo Smith: Logo & Brand Identity Design Studio, with 25 Years Experience,
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Graham Smith: 10 Badgers Copse, Seaford, East Sussex, England.
Tel: +44 (0) 7816 527 462 - Email: [email protected]