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Written by Graham Smith: @imjustcreative—the original Logo Smith since '86. Subscribe RSS
For the life of me I can’t recall ever seeing this version of Ford’s iconic identity created in 1966. But here it is, found on DesignHistory.
Except for the few flourishes on the ‘F’ and ‘d’, this looks super modern, and must have been viewed as totally radical back then. One imagines how the Ford board reacted, one also wonders how they would react now if presented with this design.
It’s an interesting snapshot of how iconic designers like Paul Rand did and could change our perception of what’s current and what is ‘radical’ just by their own interpretation of a company.
Those designery hands wield a lot of power.
So, is this a ‘for shits and giggles’ concept by Paul or a real interpretation of a brief provided by Ford?
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- → Vintage Themed Posters from Paul Rogers