Trialing some new logo design concepts for a new project by the name of ByNorthWest—International Logistics.
Conscious that if one considers conveying direction in a logo then it's always good practice to point forward, and not backward. We tend to pick up on visual clues like this, so anything pointing backwards has some instant issues to content with in terms of perception.
With the quite specific, and literal brand name of ByNorthWest, at least with this particular geo-compass idea, and in order to keep things realistic, the logo mark really ought to point the way of North West?
Need to chew on this.
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