Comments on: Nike Swoosh Logo vs Newport Cigarettes Swoosh Logo

By: Luis London

Luis London — Tue, 05 Apr 2011 13:45:00 +0000

I guess this is pure coincidence. You can not re-invent the wheel. In any case I think that the Swoosh applies to cigarettes or tennis shoes. And that is all right.

By: Vito Spatafora

Vito Spatafora — Fri, 28 May 2010 17:57:12 +0000

i have a very distinct memory of looking at my friends newport box when i was younger and being confused to why it had the Nike logo on it

By: Graham Smith

Graham Smith — Tue, 11 May 2010 08:12:11 +0000

Test

By: ImJustCreative

ImJustCreative — Tue, 11 May 2010 08:12:00 +0000

Test

By: Rajesh Pancholi

Rajesh Pancholi — Mon, 10 May 2010 16:20:59 +0000

With the amount of resource we have at our finger tips, it just gets easier and easier to pull up comparisons even if something was worked on in isolation on a desert island. It does come down to the question “What is original?”

With regards to trademark I guess both companies working in very different areas helps. Although I do think attitudes were very different then. The paranoia now of having competitors remotely operating in or close to a similar field is crazy but not unfounded. Also given the amount of money spent of legal issues it would be a little harder now with the bigger game players. I guess the winners are always the legal team who probably have a version of the swoosh (same same but different) on their T-shirts with the words “Just done it”

By: Rajesh Pancholi

Rajesh Pancholi — Mon, 10 May 2010 16:20:00 +0000

By: Graham Smith

Graham Smith — Mon, 10 May 2010 15:18:31 +0000

You are quite right, we seem to be so much more ‘tuned’ into anything that looks like a blatant copy, inspired from or just accidental. It’s a hard time to be a designer now, logo or not. So challenging to be ‘unique’, one persons ‘inspired from’ is another person’s ‘copied from’, seems just as design is subjective, so is plagiarism.

By: ImJustCreative

ImJustCreative — Mon, 10 May 2010 15:18:00 +0000

By: Graham Smith

Graham Smith — Mon, 10 May 2010 13:41:49 +0000

Good God yes, the Star Trek symbol… LOL.

By: ImJustCreative

ImJustCreative — Mon, 10 May 2010 13:41:00 +0000

Good God yes, the Star Trek symbol… LOL.

By: Paul Galbraith

Paul Galbraith — Mon, 10 May 2010 12:57:13 +0000

Interesting article, I would be curious to know the process Nike went through to gain a trademark on the 'swoosh', seeing that Newport had been using it first according to this article. Granted, it may have been rotated 180 degrees and slightly different in shape, but it's still very similar. I guess things were different back in 1972, I can't imagine a brandmark that similar being approved for trademark today, but I could be wrong. Paul Galbraith's First Ever Blog Post …Are there too many Design Blogs?

By: Paul Galbraith

Paul Galbraith — Mon, 10 May 2010 12:57:00 +0000

By: Rajesh Pancholi

Rajesh Pancholi — Mon, 10 May 2010 11:09:44 +0000

That particular shape from Newport or variations of I’ve seen a few times in the late 90′s and early this decade especially with Technology and IT companies. I wonder how many are still around today….?

A Star Trek comparison wouldn’t go amiss or am I going to offend Trekies : )

By: Rajesh Pancholi

Rajesh Pancholi — Mon, 10 May 2010 11:09:00 +0000

A Star Trek comparison wouldn’t go amiss or am I going to offend Trekies : )

By: Lawrence

Lawrence — Sun, 09 May 2010 11:57:06 +0000

Oh dear. Why didn’t I see this before?