We caught a teaser of the new More4 identity a few months back with a showing of just the logo by ManvsMachine. I was a little unsure of it then, and even after seeing it in all its dynamic glory, I am still unsure about the basic logo now.
The new More4 logo feels a little too busy in it's static form, and I am a little weirded out by the hanging E which was more appropriately enclosed in the previous More4 logo by Spin. I still think the original logo just feels far more useable, and easier on the eye, than this multi-coloured version.
Simple vs complex?
But no denying the overall identity has been very thought out and provides a huge number of variables.
Creative Review has a detailed breakdown of the new identity including a number of video's which will give you a really good look at this dynamic identity in action.
► Found on Creative Review
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