Blog Archives


The beginning

I fiddled with so many ideas for a logo for MonoExpression and whilst I was fiddling, the website just carried on using HTML Helvetica text as the H1 header. Nothing glam, but in all honesty, it looked ok. Maybe a bit too chunky, but it did the trick.

So for some time I was not overly bothered by it. MonoExpression is a nice little side venture for me, nothing to get stressed over in terms of updating etc.

Itchy pants

Then I got itchy pants. I have been consuming large amounts of minimal website designs recently and finding new, yet seemingly non-mainstream sites full of gorgeous minimalicity. So with all these minimal sites and graphics in my head, I felt the need to play with the site design for MonoExpression.

So here we have it. We have gone from a white on black to a much fresher black on white.

 

The logo Design

So no more fiddling and tweaking and uncertainty. Today, after the site was overhauled, just one look at the new site was enough to know what style logo I wanted. Straight to Illustrator, set the type, slice in half and incorporate the tagline to create more substance. So ok, not exactly rocket science, but it works well with the theme, which is what matters. And I like it, which is also quite helpful.

The logo was tweaked to fit the theme redesign. In this case, I wanted the 'mono' part to stretch the width of the left hand sidebar, with the 'expression' then stretching the width of the main content area.

And yes, I used Helvetica Light and Bold.



 Previous Post:   The Junkies Series of Posterous Blogs – I Love Posterous
 Next Post:   Meet the ‘RandomCritter’ Logo Mascot


Posts of Similar Content:
Argentina Football World Cup Logo 1978 I absolutely love this style of logo design used for the Argentina Football World Cup 1978: simple, clean, strong, bold and Helvetica. Not to mention I am a real fan of that sort of blue.Like how this example looks with the ever so slightly rounded edges and corners of the type. It's that au...
Frictn Logo Design Logo design for Frictn. Full logo process coming soon. For the type fans the logo type is a tweaked version of Helvetica. 
imjustcreative Minimal Logo Cards In Helvetica From Moo A few weeks ago there was in interesting post doing the rounds on minimal style business cards. The motivation was to create mostly blank cards with maybe a logo or one specific useful bit of printed information; leaving the giver to jot a custom note or allowing the recipient to do it thems...
Logo Process – The Keyboarder Mini Development This is not a full logo process post as this particular logo design was born whilst working on a previous logo project '52 Keys'. I'll just run through the thinking that got me from one logo design to doing something different.This often happens, whilst working on one project, exploring opti...




Hire The Logo Smith - Freelance Logo Designer







More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly