you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Graham Smith — the original Logo Smith since '86.

LoveHelvetica Logo
If you have come to this post wondering what the blazes all this is about, then if you head over to my Posterous blog: http://imjustgraham.com you will see a number of posts relating to logos. All to do with the wonderful typeface, Helvetica. You can start at : 1st Attempt at logo for LoveHelvetica.com and make your way through each next version up and till Version 7c.
Some tweaks
I have made some very subtle tweaks to this logo design. Three changes all in all. If you compare past versions, looking at the ‘c’ and ‘a’ specifically. Notice anything?
So this ‘could’ be the final version, given the feedback so far. But there are still other versions that people prefer, so I will open a poll on it soon, to gauge the overall feedback.
It’s been an awesome week, the level of participation, collaboration, comments, remarks has been overwhelming. So thank you all for making this a joy to do.
I will be posting details on the actual LoveHelvetica project at some point. It is a side project, so of course, paid work comes first and all that.
Tagged: helvetica, logo design, logos, lovehelvetica

So simple but it does exactly what it needs to. I really like it.
Helvetica is timeless.
So simple but it does exactly what it needs to. I really like it.
Helvetica is timeless.
I like it. Much better than the first version. Would a slightly heavier weight “love” make it stand out too much or just right?
I like it. Much better than the first version. Would a slightly heavier weight “love” make it stand out too much or just right?
This is a beautiful logo….and it works very well. Clear and simple yet effective :)
Also just wanted to tell you i have added you to my “friends & links” list
This is a beautiful logo….and it works very well. Clear and simple yet effective :)
Also just wanted to tell you i have added you to my “friends & links” list
clearly the best so far
clearly the best so far
Nice, although I would put a little space between “lve”. When I squeeze my eyes the ‘e’ after the ‘v’ tends to rotate a bit upwards, if you know what I mean. Don’t you just love how the letters ‘ca’ work together! Beatiful!
Nice, although I would put a little space between “lve”. When I squeeze my eyes the ‘e’ after the ‘v’ tends to rotate a bit upwards, if you know what I mean. Don’t you just love how the letters ‘ca’ work together! Beatiful!