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The Design of the 2012 London Olympic Medals by David Watkins

London 2012 Olympic medals by British artist David Watkins.

London 2012 Olympic medals by British artist David Watkins.

London 2012 Olympic medals by British artist David Watkins.

Since traveling up to witness the London 2012 Olympic Opening Ceremony I have become somewhat more interested in the design and implementation of the Olympic branding.

Caught a post on The Fox is Black where Bobby Soloman took note of the Olympic medals’ design.

Bobby makes a very valid point about the controversial Olympic logo looking far more satisfying as, “…extruded metal.”. I have to agree with this observation, but I will also go a little further. Now I have seen the Olympic logo up very close and personal, and seeing how it works in the overal grand scheme of things, my particular hatred for that rather unique logo design has softened considerably.

Walking around the Olympic part, and taking in all the Olympic branding, that logo becomes a lot more agreeable than it had done when catching a glimpse of it lobbed onto the side of a UPS. It wasn’t a great look, lets be honest.

Not all logo designs do manage to hold their own, on their own, but when viewed in the great grand scheme of things they can often be transformed. Not sure this is the best way to design a brand logo, as I do strongly feel a logo needs to work as well on it’s own and as part of the bigger brand picture.

The Olympic logo does look pretty cool as this, “…extruded metal.”, although not quite sure about that box keyline around the logo? Even that rather angular Olympic font, which did bother me a little, now looks pretty good to me on adorned on those glorious medal ribbons. Font also looks pretty impressive when viewed up close and personal on various Olympic Park signage.

You can read more on The Design of the 2012 London Olympic Medals over on the London2012.com

» Via: http://www.thefoxisblack.com/2012/07/27/2012-london-olympics-medal-design

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