Subscribe to the Blog with or | Post Updated: February 10th, 2012 | First Published: February 10, 2012
Posted by: Graham Smith in Categories: Logo Process, Portfolio
Have been fortunate to have had some enjoyable, and meaty, logo design projects over the last few months which has meant a lack of work updates on the blog. To remedy that here is a little peek into a recent logo design (redesign) project.
Unfortunately unable to put a name to this project which means it's a little difficult to put any of this into context, but I know some people enjoy looking logo design sketch work.
I am able to share that the overall emotion this logo needs to portray is of: strength; offensive as a rule, but showing a confident defensive nature as an underlying message: eye on the objective, pushing forward against the objective, not conceding any ground; reliability and assurance during times of anxiety.
What you might find interesting is how the angle of the head and position of the shield can make a real difference to how this is interpreted as a whole.
With head looking up there is a real confidence, and an almost distinguished feel, as well as a clear field of view on the objective. With head looking down feels this chap is ready for anything yet still feels confident but has an immediacy to it. I guess the latter is standing to attention whilst the former is preparing for battle.
Loved this project as small details really made a big difference to the message conveyed.
If you like the work I've done in my Portfolio, and also the Monomarks immediately above, and are looking to hire yourself a highly talented, and very experienced (25 Years), Logo and Brand Identity Designer, then look no further.
There's also some useful pages that might help you familiarise yourself with me as a person, how I work, and the sort of service you can expect if you hire me:
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The Logo Smith: Logo Designer & Brand Identity Design Studio, with 25 Years Experience,
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Graham Smith: 10 Badgers Copse, Seaford, East Sussex, England.
Tel: +44 (0) 7816 527 462 - Email: [email protected]