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Have been fortunate to have had some enjoyable, and meaty, logo design projects over the last few months which has meant a lack of work updates on the blog. To remedy that here is a little peek into a recent logo design (redesign) project.

Unfortunately unable to put a name to this project which means it's a little difficult to put any of this into context, but I know some people enjoy looking logo design sketch work.

I am able to share that the overall emotion this logo needs to portray is of: strength; offensive as a rule, but showing a confident defensive nature as an underlying message: eye on the objective,  pushing forward against the objective, not conceding any ground; reliability and assurance during times of anxiety.

What you might find interesting is how the angle of the head and position of the shield can make a real difference to how this is interpreted as a whole.

With head looking up there is a real confidence, and an almost distinguished feel, as well as a clear field of view on the objective. With head looking down feels this chap is ready for anything yet still feels confident but has an immediacy to it. I guess the latter is standing to attention whilst the former is preparing for battle.

Loved this project as small details really made a big difference to the message conveyed.



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This free font: Apple-Sans-Adjectives is certainly quite fun, and intriguing, but not so sure on the practical side of things

Apple-Sans-Adjectives was designed [email protected] & @Rich_Cahill, and they have kindly made this font available as a freed