Have been fortunate to have had some enjoyable, and meaty, logo design projects over the last few months which has meant a lack of work updates on the blog. To remedy that here is a little peek into a recent logo design (redesign) project.
Unfortunately unable to put a name to this project which means it's a little difficult to put any of this into context, but I know some people enjoy looking logo design sketch work.
I am able to share that the overall emotion this logo needs to portray is of: strength; offensive as a rule, but showing a confident defensive nature as an underlying message: eye on the objective, pushing forward against the objective, not conceding any ground; reliability and assurance during times of anxiety.
What you might find interesting is how the angle of the head and position of the shield can make a real difference to how this is interpreted as a whole.
With head looking up there is a real confidence, and an almost distinguished feel, as well as a clear field of view on the objective. With head looking down feels this chap is ready for anything yet still feels confident but has an immediacy to it. I guess the latter is standing to attention whilst the former is preparing for battle.
Loved this project as small details really made a big difference to the message conveyed.
Android Derp Logo
Underwater Dog Photography by Seth Casteel
If you're looking to hire a Freelance Logo Designer, or want to work with a multi-disciplinary Graphic Design Studio, then look no further than The Logo Smith.
With over 25 years experience,
I'd be thrilled to hear from you, and find out how I can help you with your logo and brand identity design requirements. Please visit my
Home » Logo Design Blog | The Logo Smith: Freelance Logo Designer » Logo Process » Logo Design Sketcheroo’s
Copyright © 2006-2016 All Rights Reserved Goddammit!
The Logo Smith : Freelance Logo Designer, Brand Identity & Graphic Design Studio
Providing PR Services with The PR Room: Technology PR, Smart Home PR, Internet of Things PR and Lifestyle PR Agency.
25 Years Experience in: Logo & Brand Identity Design, Graphic Design, Advertising, Marketing, and Commercial Print.