The Logo Smith Logo Design

Logo Design Prices: guidelines on appropriate logo design budgets


Non-Profit and Charity Projects

On occasion I do provide logo and graphic design services, for free, or minimal cost, should my schedule provide opportunity to do so. If you work for, or run a charity or non-profit organisation, and would like to chat about a possible working relationship, then please do get in touch.


£650 — £2,000

Suitable for: a website header logo and/or blog, as well as an individual looking for a personal logo. It gets us a clean, and modest logo design, with primary focus on strong typography. Ideally an adaptable design that will work across the digital sphere, such as: social media profile image, website favicon etc.

Includes: all price points include my many years of experience, but also stationery design (not printing); before and after consultation, advice and help.


£2,000 — £8,000

Suitable for: a small-medium business, consultant, web based business, self-employed etc. Also individuals and consultants, small to mid-size companies (regional and nationwide), businesses and self-employed with staff.

You might have just a strong web based presence and/or physical business locations (local and possibly nationwide) where the logo may need to appear on: signage for buildings, signs for vans, clothing and uniforms and other customer facing locations/places etc.

Includes: Ongoing advice, logo & brand identity usage guidelines, designs for stationery etc, artwork for other aspects of a brand identity (your brand identity needs can be discussed prior to appointment), consultation during and after the initial project ends. Also includes time for: in-depth competitor analysis and research; exploration and research of various logo ideas and styles; creation and implementation of other brand identity materials.


£8,000 — £15,000+

Suitable for: individuals and consultants, small to mid-size (regional, national & overseas) companies, businesses and self-employed with staff. You might have just a strong web based presence and/or physical business locations (local, nationwide etc) where the logo may need to appear on: signage for buildings, signs for vans, clothing and uniforms and other customer facing locations/places etc.

The higher end we find ourselves looking at national/global reach businesses, companies and ‘other’. As such, the pricing reflects the sheer scope of research and preparation needed for a strategically developed logo and brand identity solution.

Includes: Significant amount of time going over the creative brief, looking at all possible angles in order to carve out a unique and future time proof brand identity solution; ongoing advice, logo & brand identity manual. Given the wide ranging scope, we’ll ensure your exact brand identity needs are fully discussed prior to the project commencing.

Additionally, includes time for in-depth competitor analysis and research; idea exploration and research of various logo ideas and styles; creation and implementation of other brand identity materials that work on a global scale.


£15,000+

Suitable for: National and worldwide businesses, companies, and government institutions, requiring a bullet proof logo and brand identity strategy. The pricing reflects the sheer amount of time, research and preparation needed for a global logo and brand identity development, not to mention the accumulation of my many years of experience.

This budget range can top out close to £75,000 for a highly researched, developed logo and complete brand identity solution.

Need Help?

If you are unsure what budget category you fall into, or would just like to discuss options that I don’t mention above, then please get in Contact with me so we can discuss and find the right solution for you.

Once you have an idea on pricing, and are still interested in working with me, then you can head over Hire Me to fill in the design brief.



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