Logo & Identity Budget Tiers
- Sub £1250
- £1250 – £3000
- £3000 – £6000
- £6000 – £15000
- £15000 – £30000
- £30000 – £60000+
Sometimes available to take on sub £1000 projects if the conditions tie in nicely with my existing schedule, the project is reasonably straightforward, and has reasonable expectations. It may also cover work needed to smarten up/refresh an existing logo. Will also consider non-profit work.
If you are just looking for a standalone logo mark, and are: a small business, self employed, freelancer, consultant, small web based business, or looking for a application icon design then you are looking at around £1000—£2000.
Suitable if you are looking for something more substantial than just a standalone logo design. Maybe you have other visual brand identity requirements that a single logo design will not achieve for you. This will provide you with an identity solution including: substantial advice and consultation during and after the initial project ends.
If you are a small to large business/shop/skilled professional with/without physical locations/premises, a consultant, and generally any person or business that requires a solid visual identity to ensure that you can rely on your brand to attract the right clientele, then you are generally looking over £4000+.
This will ensure that I have the time and means to fully research and understand everything about what you do and what you need to say. Time is crucial when developing a strong visual identity, it needs to reflect the personality of your company as well as send out specific messages to potential customers. Larger projects usually takes at least a month, usually closer to two months to complete.
In this budget range we are mostly talking about companies/businesses that have a country/nationwide reach. Therefore, the work needed to adequately research and prepare for such large scale projects is significant.
Here we are mostly talking about large corporate companies that have a country and global wide presence. As such, the pricing reflects the level of research and preparation needed for global roll-out.
Logo design prices start from £1000*, and includes basic business card, letterhead, compliment slip and envelope design (not included: printing costs, font licensing, copyright/trademark searches etc) as standard.
Also included with each logo project (if requested): Logo Usage Guidelines: usually provided as a single page A4 help sheet, or even 4-10 pages depending on logo and identity complexity; full support/consultation both during the project as well as after; extensive research and idea generation to ensure a tailored and unique identity.
Read my FAQ's page for a comprehensive explanation of what you get, and don't get, for your money.
As a guide
As a guide: recent clients have put up anything from £2000 up to £8000 for a well researched logo and brand identity design, including: Excedr, Rebase, Abacus Insurance, The Auto Network, PureStorage, Viva Chocolat, Foehn & Hirsch, Monochrome, ADXPRS and others.
If you are unsure what budget category you fall into, or would just like to discuss options that I don't mention above, then please get in Contact with me so we can discuss and find the right solution for you.
Once you have an idea on pricing, and are still interested in working with me, then you can head over Hire Me to fill in the design brief.
If the reason you are seeking a logo and identity design is important to you: maybe it's a business you want to earn living from, maybe it's a product you want to make a profit from, maybe you are leaving full-time work to become self-employed, then it surely makes some sense that you invest adequately in said logo and identity design.
After all, if the logo and identity isn't up to scratch, everything that you are working towards, your dream and aspirations, could suffer as a result.
To give you a better idea of the type of work, research, effort, commitment I put into my logo designs, the assorted articles should help: