Logo design pointers
Logos are like personalities, they are alive, they have soul. They need to have a personality that reflects the message you want to convey. Logo designs are often the first visual clue a potential client or customer will see. It pays to invest in professional logo design when first impressions are so important.
Logo development time
Please be mindful that most commercial agencies will usually present at least a 2-4 month project life span. Anything less means that the time needed to research, to explore appropriate avenues is severely restrictive.
I can give you an estimate on project duration, but this is only a guide. Projects can quickly become more than the initial idea. Please make allowances for possible project delays, especially if the project is complex and becomes more than anticipated. This is usual, and not uncommon.
Being a freelancer designer, the development time is reduced as the need to manage people and liaise is lessened. But the more time you can allocate the designer for the logo, the better for everyone. Reliable and responsible logo design takes time and can’t often be rushed. If you want a good solid well researched logo identity then please bear all this in mind when specifying an ideal project completion deadline.
Logo design should not be rushed
If you are looking for a logo to be completed within a week, then the overall development of usually can suffer. Equally, if you are keen to spend as little as possible on a logo but expect grand things, then generally this is a situation that will cause some difficulty. The very old saying is more than applicable here “you get what you pay for” and that is so true with logo and identity design.
Avoid Sub £100 logo designs
I am not the cheapest, and I don’t plan to compete with the many sub £100 logo designs factories seen on the first pages of Google. These are far from being suitable for a truly unique and professional brand identity. They also typically rush out a design in just a few days, this does not bode well for your business.These cheap companies usually out source your logo to wharever designer is available. You have no idea the experience or design style f the designer who will be doing your logo design.
It’s not responsible for any logo designer/company to boast they can design you a logo in 24 hours for under £100 (in general)
It’s false economy and harmful to your business identity to use the cheapest (sub £100) and quickest (under 24hr) logo companies.
Quote form for Logo Design
When filling out the logo design quote form, you will notice that I ask quite a few questions. The the more information I have, the more accurate we can be when determining which options would be most beneficial to you.
They help me first of all decide which price bracket the project should fall into. Also, because we cannot have the traditional physical meeting, I need to ask these question in order to get on track.
Budget
The budget specified is tied in with how much a designer can allocate per job. The less the overall budget, the less time the designer can research and come up with a truly unique and meaningful logo. So if you need some advice on timings and budget, then please do contact me in advance for guidance.
The logo is your identity, it is the front line. It’s not wise to hold back on the budget if you are serious about having a recognisable and unique logo identity.
Don’t have a company name yet?
Don’t rush into naming your business. If you are still pondering over a name, or have no idea, then I can help you brainstorm the ideal name for your business.
Having a well thought out company name is crucial. Designing a logo when you have helped create the name is the best place to be. I can also help you with the logo tagline. Please call me to discuss further.
Filling in the logo proposal form
When filling in logo proposal forms, remember to think on a emotional level, what emotions do you want people to feel when they see your logo for the first time, how do you want them to react.
Try to sell me what you do in 6 words or less.
