Where are we? Home » Blog » Logo Design in Process – Doug Landscaping

Logo Design in Process – Doug Landscaping

Logo In Process – Doug Landscaping

The ‘Logo in Process’ posts are just ideas at the start of a new logo and identity project. The design or designs you see here are likely to change or even maybe stay the same. I may even just give up and go home. Who knows at this point.

What gives

This is for a local landscaping client, remarkably called Doug. Doug is someone I know, someone that I owe some favours to. Even though it’s not a ‘big’ coporate business logo, it still performs a valuable role for Doug. Being local, I have the knowledge of seeing all other existing landscape companies, so I have been able to come up with something unique for Doug. He is a general garden handyman with skills with landscaping, but we decided to keep it relatively down to earth and informal.

Imagine this plastered up the side of a white van, or even a small ‘sign’. Driving past this van, the logo should be noticeable and bold.

In Essence

So in essence, all I have done is to play on ‘Doug’ being ‘Dug’ and shoved in a simple ‘spade’ icon into the negative space of ‘u’.

Clean, simple, bold and practical and hint of humour that will hopefully stand Doug out from the many other landscaper gardeners.

It’s a work in progress, playing with fonts, colours and other details, but so far, I am liking the simple and bold direction.

And breathe...

Article Posted On: October 25, 2009 by Graham Smith
Posted In Categories: Brand Identity, Logo design, Portfolio

Before you rush off somewhere else. If you have found this post useful, I would greatly appreciate it if you would consider signing up to my RSS feed, or Email newsletter. Follow me on Twitter or FaceBook. There are also my prolific postings on Posterous.

Any Stumbles, Tweets, Shares etc would be more that most welcome, convenient share buttons follow.

RSS

View Comments

Logo Design in Process – Doug Landscaping « ImJustCreative says:

October 25, 2009 at 10:46 am

[...] October 25, 2009 · Leave a Comment via imjustcreative.com [...]
Mark McCorkell says:

October 25, 2009 at 4:10 pm

One of my favorites of yours so far! It’s that idea, and light-bulb appearing above your head moment that makes the logo, and you’ve nailed it with this one!
- Jake Rossilli says:
  
  October 26, 2009 at 7:29 am
  
  Love the shadows.
Logo Design in Process – Doug Landscaping | Freelance Logo … | Remodeling | Home Improvement Ideas says:

October 25, 2009 at 5:56 pm

[...] [...]
Linda says:

October 26, 2009 at 9:54 pm

i love it.
- Graham Smith says:
  
  November 4, 2009 at 11:04 pm
  
  Thank’s, still some tweaks, but it’s well on its way…
Amanda Vlahakis says:

October 28, 2009 at 7:27 pm

I like it, but think it might look better with a less rounded font so that the spade pole can enter the U in a ‘straight’ way rather than pooling and curving into it.

Will their average joe customer see the negative space intention, or will they see a plant pot?
- Graham Smith says:
  
  November 4, 2009 at 11:04 pm
  
  It’s not really dependant on them seeing the negative space. It works just as a name, bear in mind it’s only a small town ‘job man’.
  
  The ‘u’ could be taken as a flowerpot as well, and again, this is no problem. It’s part of his job, flower pots, gardening and ofcourse digging.
  
  So hopefully, it covers all bases.
duncan mcduncan says:

March 30, 2010 at 5:08 pm

i love this one!