Logo Design in Process – Doug Landscaping
Logo In Process – Doug Landscaping
The ‘Logo in Process’ posts are just ideas at the start of a new logo and identity project. The design or designs you see here are likely to change or even maybe stay the same. I may even just give up and go home. Who knows at this point.
What gives
This is for a local landscaping client, remarkably called Doug. Doug is someone I know, someone that I owe some favours to. Even though it’s not a ‘big’ coporate business logo, it still performs a valuable role for Doug. Being local, I have the knowledge of seeing all other existing landscape companies, so I have been able to come up with something unique for Doug. He is a general garden handyman with skills with landscaping, but we decided to keep it relatively down to earth and informal.
Imagine this plastered up the side of a white van, or even a small ’sign’. Driving past this van, the logo should be noticeable and bold.
In Essence
So in essence, all I have done is to play on ‘Doug’ being ‘Dug’ and shoved in a simple ’spade’ icon into the negative space of ‘u’.
Clean, simple, bold and practical and hint of humour that will hopefully stand Doug out from the many other landscaper gardeners.
It’s a work in progress, playing with fonts, colours and other details, but so far, I am liking the simple and bold direction.
Article Posted On: October 25, 2009 at 10.25 am
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In Categories: Branding, Freelance Design, Identity, Logo design, Portfolio
A FEW OPTIONAL EXTRAS
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8 Comments
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[...] October 25, 2009 · Leave a Comment via imjustcreative.com [...]
One of my favorites of yours so far! It’s that idea, and light-bulb appearing above your head moment that makes the logo, and you’ve nailed it with this one!
Love the shadows.
[...] [...]
i love it.
Thank’s, still some tweaks, but it’s well on its way…
I like it, but think it might look better with a less rounded font so that the spade pole can enter the U in a ’straight’ way rather than pooling and curving into it.
Will their average joe customer see the negative space intention, or will they see a plant pot?
It’s not really dependant on them seeing the negative space. It works just as a name, bear in mind it’s only a small town ‘job man’.
The ‘u’ could be taken as a flowerpot as well, and again, this is no problem. It’s part of his job, flower pots, gardening and ofcourse digging.
So hopefully, it covers all bases.