Name * Company Name Address Email * Website How Did You Find Me?
I would be very grateful if you could tell me how/where you found me, or who referred you?
Logo & Brand Information
Please answer all as completely and as descriptively as possible. This is not the time to rush or skip the filling in for a form.The idea with all this is for me to be able to get a good idea of what you do, and I can only do that with information.
Logo Wording *
Please detail exact wording for the logo. For me its 'The Logo Smith', for Coke its 'Coca-Cola' etc.
If you have an existing tag line, which needs to form part of the logo, then please enter this here. If you don't have a tag line then I would recommend that we work on creating one for you. A good tag line can often form the platform for the visual direction of the logo.
What are you, your business, company, product, all about? *
This is where I need you to be descriptive and detailed as possible. You need to sell what you do so I can understand, to the best of my abilities, what I am designing a logo and/or brand identity for.
Elevator Pitch *
This is a refined and optimised version of above. Think along the lines of the Elevator Pitch: you have just a minute, or two, to enthusiastically explain, and describe, what your brand is before I exit the elevator.
Positioning Statement/USP (Optional)
Positioning determines what place a brand (tangible good or service) should occupy in the consumer's mind compared to the competition. A position is often described as the meaningful difference between the brand and its competitors. Or more simply put, what's the 'Unique Selling Point' that trumps your competitors?
Target Audience *
Please list, or describe, the type of people that need to be influenced by the logo when they see it. This is very important, as it's all about ensuring your message is conveyed to the right audience.
Please list any local, regional and/or worldwide competitors. We absolutely need to know how your competitors brand, and position, themselves before we can create a visual identity for you. If you are able to provide URL's of websites, then even better.
Indirect Competition (Optional)
This is about being fully prepared. There may be companies that you don't compete with directly, but do choose, or have to, take notice of what they are up to. They may not be competing with you now, but you might feel that one day soon they could be sitting on your doorstep.
Premises and/or Locations *
Are you home based, or work in offices? If you have multiple offices and/or locations then please specify. It's also useful to know how many staff you have, or it could just as likely be just you.
Technical & Practical Details
Really important that I know exactly what deliverables you are needing at the conclusion of the project.
Your Available Budget * Please detail what sort of budget you can invest into the project. Feel free to include any other details relevant to finances. AS A GUIDE £650 — £2,000 Suitable for: a website header logo and/or blog, as well as an individual looking for a personal logo. It gets us a clean, and modest logo design, with primary focus on strong typography. Ideally an adaptable design that will work across the digital sphere, such as: social media profile image, website favicon etc. Includes: all price points include stationery design (not printing); before, during and after consultation, advice and help. £2,000 — £8,000 is around the mid-way mark. Suitable for: a small-medium business, consultant, web based business, self-employed etc. Also individuals and consultants, small to mid-size companies (regional and nationwide), businesses and self-employed with staff. You might have just a strong web based presence and/or physical business locations (local and possibly nationwide) where the logo may need to appear on: signage for buildings, signs for vans, clothing and uniforms and other customer facing locations/places etc. Includes: Ongoing advice, logo & brand identity usage guidelines, designs for stationery etc, artwork for other aspects of a brand identity (your brand identity needs can be discussed prior to appointment), consultation during and after the initial project ends. Also includes time for: in-depth competitor analysis and research; exploration and research of various logo ideas and styles; creation and implementation of other brand identity materials. £8,000 — £15,000+ is where we tail off. Suitable for: individuals and consultants, small to mid-size (regional, national & overseas) companies, businesses and self-employed with staff. You might have just a strong web based presence and/or physical business locations (local, nationwide etc) where the logo may need to appear on: signage for buildings, signs for vans, clothing and uniforms and other customer facing locations/places etc. The higher end we find ourselves looking at national/global reach businesses, companies and 'other'. As such, the pricing reflects the level of research and preparation needed for a global logo and brand identity development. Includes: Ongoing advice, logo & brand identity usage guidelines, designs for stationery etc, artwork for other aspects of a brand identity (your brand identity needs can be discussed prior to appointment), consultation during and after the initial project ends.Additionally, includes time for in-depth competitor analysis and research; idea exploration and research of various logo ideas and styles; creation and implementation of other brand identity materials that work on a global scale. Where will the logo be used? *
Check all that apply. If you you need a logo that works for all the above, then check them all. I need to know where you plan to use the logo as this determines how flexible and adaptable the design needs to be.
If you have any particular ideas, or thoughts about the logo then please use this section to help communicate these with me. All of the following are 'Optional'.
What designs inspire you?
In the absence of a client meeting, this helps me get a reasonable idea of the sort of overall design styles you might like, and helps me take these into possible consideration.
Are you looking to avoid or implement certain colours? Please list colours that you feel would have a positive or negative impact.
Anything else you can think of?
If you have more information that couldn't be squeezed in above, then please feel VERY free to use the space provided.
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