This is really interesting viewing/reading if you are interested in what brands/companies are doing their bit for our environment. Interbrand have created this dynamic Top 50 list that allows you to see information relative to each brand, and their commitment to adopting 'greener' technologies and work practices.
Specifically, it's about sustainability: defined as an ongoing effort to improves the quaity of human life while living within the limits of supporting ecosystems.
For Interbrands top Top 50 Global Green Brands of 2013, sustainability is defined as: "…business approach to creating long-term value by embracing opportunities and managing risks derived from economic, environmental, and social impacts. In a commercial sense, sustainability also involves creating and maintaining a product, service, or business identity that reflects special added value in terms of environmental and social benefits. Sustainability has proven to be a strategic and profitable aspect of business and a brand-strengthening asset, as long as organizations take measurable steps to reduce their social and environmental impact and credibly convey benefits that are relevant to consumers."
It's definitely worth checking the first row of boxes as these provide essential information that allows you to put the results all into context.
» Source: Interbrand
SEAT’s Redesigned Logo and it’s New Brand Universe
TheAutoNetwork Logo Deconstructed
If you're looking to hire a Freelance Logo Designer, or want to work with a multi-disciplinary Graphic Design Studio, then look no further than The Logo Smith.
With over 25 years experience,
I'd be thrilled to hear from you, and find out how I can help you with your logo and brand identity design requirements. Please visit my
Home » Logo Design Blog | The Logo Smith: Freelance Logo Designer » Logo & Brand Identity » Interbrands Top 50 Global Green Brands of 2013
Copyright © 2006-2016 All Rights Reserved Goddammit!
The Logo Smith : Freelance Logo Designer, Brand Identity & Graphic Design Studio
Providing PR Services with The PR Room: Technology PR, Smart Home PR, Internet of Things PR and Lifestyle PR Agency.
25 Years Experience in: Logo & Brand Identity Design, Graphic Design, Advertising, Marketing, and Commercial Print.