There is everything right with Ink Butter – Tattoo Aftercare from the package design, the typography and the actual idea of looking after your “ink”. Get your own Ink Butter for $18 which will help heal your tattoo, nourish your skin with essential minerals, vitamins and antoxidants.
Who knows if it actually works, but it’s still a cool commercial idea which I am sure will sell well. Considering a bottle for my own tattoo’s.
But we don’t just have a great bit of product branding here. Alan Ariail a.k.a. Alphabetguy is the immense talent behind the Ink Butter brand identity, and he has a detailed write-up on logo design process with some sketches of the typography to boot: Ink Butter Logo Design