I purposefully waited until the last day to submit my artwork, much to the frustration of my rep. I asked him to show me the artwork for the other adverts that would be printed up with mine, on this double page spread. I wanted to make a call as to how to make mine ‘stand out’ over the other adverts.
As predicted, most went full colour, so was easy for me to keep my advert clean and minimal. Strong focus on white space and my wordmark. Nothing special design wise, just clean and practical.
Print and magazines over internet
All well and good having work come through via Google and other social media avenues, but I really want to make an impact with my logo and identity design on home grown soil. Would like to reach other agencies within England, so one way to achieve this is to use the solid medium of print.
The initial outlay for these types of adverts can seem quite high, easily three figures. The thing to remember is that there is a different audience that you can reach through printed mediums, but it also helps cement your existing reputation and reach. It can look like you are willing to really put yourself out there. That you are prepared to pay good money to find new work and reach new eyes, rather than just rely on the convenience of internet advertising and marketing. Some clients can appreciate this way of thinking.
It’s not something I can afford to do monthly, but I will certainly look to buy a few slots like the one above during the year.
Top 100 Freelancers
As well as being in latest edition of Design Week, the advert is featured in the Top 100 Freelancers supplement, which is a yearly publication.
Nice to see it in print.
Tags: advert, design week, freelancers, logo design
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