I guess that would be Helvetica then; not the only reason I felt inclined to showcase some of Mark Brooks stylish brand work, the selection of images below should get you neatly onto the same page as myself.
I like this whole identity partly because it does show how just a type mark logo in Helvetica can work with the bigger picture. They could have easily got away with just a relatively simple Helvetica word mark and left it at that: just look at the awesome presence of the retail bag shopping bag.
A retail experience typically needs to be a little more vibrant and visual; to create a more diverse and interesting experience for the shopper, Mark has created some stunning print design, the posters here are my favourite–the posters are what first drew me to this brand work in the first place when I saw it posted on NotCot.
I'll leave you to check out the few images below, but there are 29 further pages of images via the Mark Brooks website.
Apple Inc. Files For Granny Smith Apple Corps (Beatles) Logo
A Valuable Logo Design Tip – Get Drunk
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